Email Marketing used properly can significantly increase your revenue. Learn how and why it should be in your strategy!
Seems simple but email marketing for your business can be complex and the smallest details can make the all the difference for you.
What is CTR? Bounce Rate? How to increase your conversion and open rates? Test Subject lines, tips and tricks, and much more!
We will review your past email marketing efforts, review your successes and failures. Tangible advice you can use today!
With over 20 year of successful email marketing experience and generating millions of dollars of revenue for our clients, we have the tools needed to increase your revenues immediately and assist in making the right email marketing choices.
Email marketing, if done correctly can and should be one of your largest revenue streams because if set up correctly. Email marketing allows you to specifically target people that have shown interest in your business and have agreed to receive updates and special offers. They are basically telling you that they are interested and will spend money with you likely, if the right offer comes around. .
It is important – truly important – to keep these records up to date. The more information you have on the email list, the more specific and targeted messages you can send out. All of the email services out there allow you to have multiple fields so that you can identify specific clients for specific promotions. You do not want to send an offer to current clients that was meant for new clients - then have to explain that to your current client. It makes you look bad.
Email marketing can increase your revenue, significantly if you market to your list correctly – and you do not over burden them with irrelevant emails. The goal is for them to get an email from you and be excited to see what is inside – is it an actual special or something they advertise year round?
Email marketing deserves the focus of you, the business owner and your office staff. We have developed a very specific manual that will assist you and your staff in developing a sophisticated, yet easy to implement plan to maximize your revenue from your current client base and also potential clients that have shown interest in the past. The concept is simple to implement and of course we can and will assist you in all of the marketing efforts. Much of the time, practices will already have a large email list with little information on it, which is okay and can be worked with. It is also important though, for all new additions to do it the correct way. Long term it will be one of the better business decisions you make, it really is that effective.
The other important step of email marketing is developing very good, sales focused emails. However, the emails need to be friendly, not pushy, well written and informative specifically showing the benefits. The best way to explain it is you are selling your product through education – along with a special offer. But all emails don’t need special offers, they can also introduce new products or services or other exciting things going on with your business.
It is important that you (or we) create a monthly email marketing plan – and vital that it is stuck to. The biggest mistakes businesses can make with email marketing is over marketing – meaning sending too many emails and losing your audience. This happens frequently and must be avoided at all cost. It is also important that emails are sent at the right time and day – yes certain days and times tend to produce the best results, and other days and times the worst results.
SayWhat Consulting has over 20 years of email marketing experience, including writing highly converting emails for hundreds of our clients which have yielded a very high return. We can do the same for you. We are happy to go over this specific service with you.
If you need assistance with the creation of smart email marketing campaigns or just some free advice, feel free to call us at (424) 235-8704 or contact us via email. We can assist with any and all of your marketing needs!
Email Marketing is a vital component of any business marketing strategy. Although email marketing seems like it could be an outdated marketing method, study after study shows that email marketing is one of the most effective marketing channels for your business. Common Questions and Answers below!
Email marketing is a form of advertising that uses email to send messages to a list of people who have previously expressed interest in your product or service. Email marketing is one of the most cost-effective marketing methods available. It allows you to reach your target audience with a personalized message and it provides you with an opportunity to build relationships with your customers. In addition, email marketing can be used as part of an overall integrated marketing strategy, which can help increase the effectiveness and ROI of other forms of advertising, such as print, search engine optimization and social media marketing. There are many benefits associated with Email Marketing. Some of them are: It’s quick, easy and inexpensive to set up It can be used by businesses of all sizes It allows you to reach people directly at any time It can be used across different platforms and devices. It is highly targeted so it gets high engagement rates It can easily be segmented into different lists so you can communicate with different groups in your audience at once. You can integrate it with other channels such as social media and print media so you get better results from your campaigns and it helps businesses build relationships with customers through personal communication. This helps generate leads for sales opportunities and improves customer retention rates. Email marketing is well worth the investment and has the potential to be one of the most effective forms of marketing for your business!
The short answer is no and combining the power of email marketing with the power of social media marketing will only make your business grow and increase the effectiveness of all your marketing efforts. Social media marketing is a great way to reach your target audience and build relationships with customers however email marketing is still an effective way to get your message across and drive sales. You can use social media to drive traffic to your website or sign up form, increasing the size of your email list so that you can build a relationship with your customers and convert them into leads for your sales team. Social Media Marketing combined with email marketing is a powerful way to reach your customers and grow your business. It gives you very accurate insights into who your customers are and what products or services they are interested in. It allows you to communicate with your customers one-on-one and enables you to deliver content that they want to read. Email marketing is still one of the most effective ways to grow your business, and it’s especially powerful when used in conjunction with social media.
A drip campaign is a series of emails that are sent over a period of time. The emails are usually sent out at specified intervals and you can use them to deliver content about your products or services to encourage your customers to purchase or make a purchase. You can also use drip campaigns to send out sales promotions, special offers, event invitations, discount codes and more. Drip campaigns can be used as part of an overall email marketing strategy, as well as being used in conjunction with social media marketing. They can be used to deliver content, such as blog posts, product or service updates, or newsletters. They can also be used to deliver offers, such as a limited-time discount, a new product launch, or a special event. Drip campaigns can be used to deliver a combination of content and offers. In any case, they are created to “drip” content or offers over a specified period to increase the chances of converting that person into a paying or returning client.
Segmentation is the process of dividing your audience into smaller groups based on shared interests, demographics, or behavior. Email marketing segmentation allows you to create content and deliver it to the right person at the right time. Email segmentation is one of the most effective ways to improve your email marketing strategy. It allows you to create personalized emails that resonate with your customers and helps you to stay relevant. It also enables you to deliver the right content to the right person at the right time. Email segmentation is a simple but effective way to improve the performance of your email marketing strategy. It is important because it increases your chances of delivering the right message to the right person at the right time. Conversion is important for your business but also for your email marketing strategy. Email segmentation increases your chances of getting your customers to convert. This can also positively affect your email deliverability because the email services provider (ESP) will be able to see that your audience is interested and engaged with your email content.
It is a web page that is dedicated to a single purpose, such as generating leads, selling a product, or signing up for an email newsletter. A good landing page will have a clear message and a focused call to action that lands the visitor on the desired outcome. A landing page is also a great place to conduct testing and gather data to improve your marketing campaigns. There are various elements that you can test on a landing page to see what works best for your target market. Landing pages are important for email marketing campaigns because they are the first interaction your subscribers have with your brand. It is important to have a strong call-to-action (CTA) and offer something of value on your landing pages to keep your subscribers engaged. You can A/B test your landing pages to see what works best for your subscribers. You can test different headlines, images, color schemes, and lengths of your landing pages to see what engages your subscribers the most. Landing pages are vital to the success of your email marketing campaigns and well worth the time and effort to create and test them.
The short answer is no. The long answer is no. You should never buy a list of email addresses to send out marketing messages to those people. This is called spamming, and it is against the law. Buying a list is usually an indication that you are not serious about your email marketing campaign, and the subscribers on that list will be more likely to mark your emails as spam or opt out of future emails from you. It’s also a bad idea because these lists are often outdated, full of duplicate email addresses, and contain unsubscribes which can damage your sender's reputation with ISPs and potentially get your IP address blocked by ISPs altogether. If you are just starting with email marketing there are better ways to build up a subscriber base than purchasing one from someone else. The best way to build up your subscriber base is by developing relationships with others in your industry and building trust with them over time before ever asking them to subscribe to your emails. You can do this by providing helpful information on topics related to their business in blog posts or webinars and letting them know when you have new content available for them in an email or social post. Or if you have products or services for sale, share content related to those offerings on social media so that people who see it learn more about what you have available for sale and want to check it out further in an email newsletter or landing page. There are many ways that you can build up relationships with others in your industry that are more effective than buying a list. In short, it is tempting but always a bad idea.
There are many ways that you can grow your subscriber base. The most important thing is to think about where your existing customers and potential customers spend time online and find ways to connect with them there. If you already have a blog, then write posts that provide helpful information related to what you sell or services that you offer and include links in your posts for people to subscribe if they want more information. You can also use social media to share content related to the products or services that you offer in a way that makes it easy for people who see it to subscribe if they want more information. Anytime that someone subscribes, make sure that you thank them and make it easy for them to know how often they will receive emails from you by letting them know what topics those emails will cover and when the next one will be sent out. Starting from scratch when it comes to your email subscriber list is difficult but a smart investment - it will pay dividends over time. There are numerous other ways to grow your list, from having free giveaways on social media to creating a special event in your area for people to attend. Creating a well-planned social media marketing campaign can be a great way to generate more people on your list that meet your demographic needs for your business and can be extremely cost-effective.
Subject lines are critical for open rates, click-through rates, and conversions. The most common mistake marketers make with email subject lines is being too vague or general. People want to know what’s in it for them, not what the email is about. Email marketing provides an opportunity to segment your audience. This is particularly important with subject lines. By personalizing your subject lines, you can increase the relevance of your email content and engage more subscribers. Another best practice is to use a question in your subject line to prompt your subscribers to click. These types of open-ended questions work well because they make people think, and curiosity is a powerful motivator.
Be personal, relevant, and timely, and test different variations to see what works best for your audience. Subject lines are an easy way to organize your email and make it more actionable for your readers. They can be used to announce an event, share an article, or gather feedback from readers. Whatever their purpose, start with a concise and compelling statement. Constant Contact has a list of 12 ideas to assist with creating the perfect subject line you can review it here: 12 Subject Line Ideas from Constant Contact. Also, it is important to fully understand your target audience and what they want - you will be the best decision maker when it comes to email subject lines for your business.
Scheduling is the ability to set up when a message will be sent. Different types of email marketing software allow you to set up different scheduled sending times for your emails. This can be done through the software itself or with a scheduler. If you are using a third-party service, they may have scheduling options that you can use. There are numerous email marketing systems and most of them have scheduling options built-in along with email segmentation and other features. Scheduling can be very effective to send out emails at specific times when you know people will be checking their emails, even if you are not in the office to send the email. Being able to schedule your messages allows your marketing efforts and lead nurturing efforts to be more effective.
There are several email marketing software companies out there and it can be hard to choose which one is the best. The best email marketing software companies will have several different features that you will want to look for. It is important to review all of the companies and figure out which one is the best fit for your business. There will be numerous similar factors and some different factors that you will want to look out for. Pricing is usually the first and most important factor that you will want to look at but it is not the only factor that you need to consider. Some companies will limit the number of options you have based on the amount of money you are spending with them.
Here are a few companies you should look at when you are considering companies. We have been with one that we left because they significantly increased the price without increasing the quality of the software. It is important to have a company that has a lot of features and also keeps you updated on ways to improve your campaign.
Email marketing is not as simple as writing and sending emails anymore. It is complex and important to set yourself up from the start to succeed. Here are some common email marketing terms and differences you should understand before setting up your first email marketing campaign.
Hard bounces are emails that are sent to an invalid email address, which results in the email being rejected. This means you have an invalid email address and you should immediately remove it from your list. Hard bounces can also come from people who signed up for your email list but have since changed their email address and have not updated their account information with the new email address. This can happen if someone signed up with a work email address, but then changed jobs. The safest thing to do is to delete the inactive email address from your list. Too many hard bounces can harm the delivery of future emails and even get you banned from using email services like MailChimp. It is important to monitor the delivery and open rates of emails to ensure they stay above a certain threshold. You can do this by tracking the click rate on links within your emails. You can also track how many emails are opened and how many times they were clicked on. Most of the email services have a "hard bounce" section and allow you to immediately delete those emails as well.
Soft bounces are emails that are sent to an active email address, but the recipient’s inbox is full or unavailable at that moment. Typically, these emails are resent when the email provider allows access to the inbox, and the email is delivered. Soft bounces are not as serious as hard bounces, but they still cause issues for email deliverability and can negatively affect your email reputation. If you send a large volume of emails, you need to monitor for these types of bounces and act accordingly. To prevent soft bounces, you must use an email address list that is up to date. If you are using email marketing software, it should have an option for you to update your email address list regularly. You will also want to make sure that you are not sending emails to incorrect domains. You can also use services like Emailable to check the email addresses' validity occasionally without harming your email reputation. This is especially important for emails you have not sent to in a longer period or ones that possibly signed up in person and you had to manually add their contact information into your database. As an example, if you had a booth at a local event promoting your business, you would want to make sure that everyone who signed up for your email list was added to your list correctly.
Email reputation is an email marketing term that refers to a sender's history of sending emails. Email reputation is usually associated with the IP addresses and domains that are used to send emails. It can also be affected by the quality of your subscribers' addresses. Email reputation is important because it affects the likelihood of your email being marked as spam. If your email is spammy, it can hurt your reputation and your deliverability. Email reputation is a key consideration for email marketers who are sending emails out to large groups of clients or potential clients. It is also important all around because you want to ensure that your everyday emails are not being filtered as spam.
Bounce rate is the percentage of email messages that are bounced back to the sender as undeliverable or not sent. A high bounce rate is a sign of email deliverability failure. It means that some emails that were sent out could not be delivered to the recipient's inbox (e.g., because of an invalid address). The bounce rate of an email campaign refers to the number of emails that bounced back in response to being sent out. The bounce rate percentage can range anywhere from 0% - 100%. An industry standard for an acceptable bounce rate is under 4%. The way you calculate bounce rate is: total bounces / total emails sent = X% For example, let's say we sent out 1,000 emails and 500 bounced back, then: 500 / 1,000 = 50% bounce rate. Bounce rates vary widely by industry, but they generally average 2-3% for most industries. It is important to monitor your bounce rate because it can be an indicator of several issues with your email list and how well it is being maintained. It is also important to monitor your bounce rate because if it is too high, it can be a sign that your emails are being filtered as spam.
The open rate refers to the percentage of people who have opened your email. It is important to monitor your open rates because they can be an indicator of whether or not your email campaigns are effective. For example, let's say you send out an email campaign, and it has a 30% open rate. That means that 30% of the people who receive your email opened it. In most industries, an open rate of around 30% is considered good but you have real problems if your open rate is below 10%. The first thing to consider with a low open rate is your subject line. A simple subject line change may be all that is needed to get people to open your email but it is also possible that your email is just not interesting enough to get people to open it. This happens when people get emails from you and they over time realize they add no value to them. Some people just don't open emails and instantly delete them without clicking on the unsubscribe link. The issue also might be because of the list that you are using. There are several reasons why people might not open your emails and it is important to diagnose the problem as soon as possible. A/B testing is a great way to test your email list to see if it is the subject line, the content of the email or the list that is the problem.
The click-through rate (CTR) refers to the percentage of people who click on a link in an email after receiving it. For example, if 100 people receive an email with a link to a blog post and 10 of them click on the link, the blog post has a 10 percent CTR. A higher CTR is better, as it means that more people are engaging with your emails. A few ways you can increase your email’s CTR are by sending relevant content, personalizing emails with recipients’ first names, and using relevant subject lines. You can also improve your email’s CTR by avoiding spammy practices. For example, you should never send emails with false information or clickbait in the subject line. It is important to monitor your click-through rate because it can be an indicator of how effective your email campaign is. The higher the CTR the better the results you will get from your email marketing campaigns.
The subscription rate refers to the number of people who have signed up for your email list as a percentage of website visitors. The subscription rate is important because it indicates how many people are interested in your content and want to receive emails from you. A high subscription rate is a good indicator that you are sending relevant and interesting content in your emails and that your website is user-friendly. It is also a good sign that recipients think you provide valuable information. The main goal of your email marketing campaign should be to increase your subscription rate over time along with conversions. The best way to track the success of your email marketing campaign is by monitoring the click-through rate and conversion rate of your emails. If you notice that the click-through rate on your emails is decreasing or the conversion rate of your emails is decreasing, it could be a sign that you need to make changes to your email marketing strategy.
Email deliverability refers to whether or not an email server can send an email successfully to a recipient’s inbox or spam folder. If an email service provider (ESP) cannot deliver an email, it can negatively impact both the sender’s and receiver’s reputation with that ESP, which could result in poor deliverability rates for future emails sent by either party. Many factors affect whether or not an ESP can successfully deliver an email, including how often the sender sends emails, how many other emails they send per day, how often they send messages with large file sizes or large numbers of images, and how well they comply with CAN-SPAM regulations (such as sending subject lines identifying their messages as advertisements), if they use third-party ESPs (whereby one ESP sends the message on behalf of another), and the reputation of the sender and recipient.
It’s important to note that some ESPs will engage in email deliverability practices that are not transparent to their users, such as blocking emails from specific IP addresses or domains and not providing the sender with any notification of their policy. To avoid issues with poor email deliverability, it’s important to understand how your emails are received by your ESP. There are three main ways that an ESP can receive an email: directly from a sender’s server (a “direct IP connection”), through a third-party delivery network (such as Mandrill or Amazon SES), or via a spam trap (which is often used by ISPs to block spam). Emails delivered through direct IP connections will have the highest deliverability rate because there is no middleman involved; however, this option may be unrealistic for smaller businesses due to the cost of maintaining their own servers and sending emails directly. Most businesses choose to use one of these third-party delivery networks instead, although they may still send some emails directly if they need greater control over how their messages are delivered. Emails delivered via spam traps will have the lowest deliverability rate because ISPs often block them on sight; however, many small businesses use this method because it prevents them from receiving too many bounces when testing new campaigns or sending large numbers of emails at once.
These are vital to have on your list as they will reduce the risk of your list being marked as spam. Unsubscribing is very easy on most email marketing platforms, but you can also make it easier for your subscribers by including an option to unsubscribe in every email you send. You can also try to keep your list segmented so that you are only sending content to people who are interested in that particular topic. Unsubscribes are especially important for email marketing because if you’re sending messages to a large audience, there’s the risk that some people may not want to receive your emails anymore. Unsubscribes are often used by email marketing software as a way to track how many people are clicking ‘unsubscribe’ as well as how many people are adding themselves to a ‘do not email’ list. Unsubscribes are very important because they help to maintain deliverability. If email providers see a high level of unsubscribes, they may start to view your emails negatively, which could result in a reduction in the number of people who receive your emails.
Unsubscribes are sent when someone clicks on the ‘unsubscribe’ link at the bottom of your email, or when they click ‘unsubscribe all’ at the top of your email. They’ll receive one last email to confirm that they want to be unsubscribed. It is important to give them the option to unsubscribe so that you can maintain a good email reputation which directly will affect your deliverability. Email segmentation is an important tool to reduce the number of people unsubscribing from your emails.
Conversions can be defined as the number of times a user takes an action within your email marketing campaign, such as making a purchase, downloading a file, or signing up for your newsletter. Conversions are important because they confirm that your campaign is successful. When setting up conversion goals for your email marketing campaign, make sure to choose metrics that matter most to your business. You may have several options for choosing a conversion, such as signing up for a newsletter, making a purchase, or downloading a white paper. Choosing the right metric for your campaign will help you track the most important information about your subscribers and your business. For example, if you’re running a campaign to increase subscribers to your email list, then the most important metric will likely be the number of new subscribers. Conversion goals are what marketers want their audience to do after clicking on a particular email. In other words, they are the desired outcome.
Email marketing campaigns come in many shapes and sizes, but they can be divided into three very broad categories: transactional, relationship building, and engagement. They can also be broken into categories like current clients, potential clients, new clients and so on.
Transactional emails are one-off messages that are sent when a certain event happens. For example, an order confirmation email falls into this category. Transactional emails can be incredibly important, but they don’t leave room for much creativity. To succeed in this type of campaign, it is essential to get the wording right along with the subject line. If the words are wrong, customers can feel frustrated rather than satisfied - an example being if you send a receipt but list the wrong item.
Relationship-building emails are sent to nurture and maintain relationships with customers. They are typically more personal and less frequent than transactional emails. Relationship-building emails often include a link to a blog post, an article, or another piece of content that is relevant to the customer. This type of email can be particularly effective in attracting new leads to your website through nurturing them. Lead nurturing It’s the process of actively engaging with your contacts and potential customers to increase the likelihood they will become customers. Lead nurturing involves sending your website visitors helpful information that they might be interested in, such as “How to” guides, actionable advice, or relevant content that will keep them engaged with your brand. Lead nurturing emails can be sent in a variety of different styles, depending on your business goals.
Engagement emails are sent to encourage customers to take action on your website or social media platform. They are usually short and snappy and include a link to something interesting or useful. Examples of engagement emails include an offer to meet the staff at an upcoming conference, a poll asking customers to vote on the next product upgrade, or a contest offering a trip to a popular vacation spot. The most successful engagement emails are timely, relevant, and personalized. They are intended to engage your customer or potential client into taking some sort of action.
A call to action (CTA) is a message that prompts readers to take action. Email CTAs can take many forms, such as sign-up forms, purchase links, or contact info. The most effective email CTAs are action-oriented and provide value to your readers. For example, a sign-up form can be “Sign up for our blog” instead of “Subscribe to our blog”. A good rule of thumb is to keep your email CTAs under 10 words. Another important aspect of creating an effective email CTA is its placement. The best placement for each email CTA will depend on your email’s goal. However, most email marketing platforms allow you to place your CTAs at the top, bottom, or both.
A/B testing is the process of comparing two variations of a marketing message to understand which one works better. It is used to optimize email campaigns by testing a variety of elements such as the subject line, the "from" name, content, and layout. A/B testing is the most powerful tool you have to grow your email list and increase conversions. A/B testing is a method of comparing two versions of something to check which one works better. For example, you have an email campaign, and you want to find the best language to use in the subject line. In this case, you have two different versions of the email — one with one subject line and the other with another subject line. You send them out to different groups of people. And then you check the open rates and conversion rates to see which one works better. You can also apply A/B testing to any element of your email campaign — from the subject line to the content, images, and more. A/B testing is a valuable conversion tool for your marketing campaigns and well worth the minimal additional time spent creating them.
A dedicated IP address is needed for an email marketing platform that allows you to send bulk emails. Most companies use a shared IP address to send out their newsletters and bulk emails. A shared IP address is a public, shared server that is used by many people, meaning it could be sending out your emails as well as other people's. This can slow down your deliverability and deliverability rates. Most importantly, if someone sends out a large spam email campaign it can hurt your deliverability also. When you have a dedicated IP address, it's exclusively yours, meaning it's not being used by anyone else to send out their emails. It will also improve your overall deliverability rate because of the reduced risk of any potential abuse. A dedicated IP address can be used in conjunction with a custom domain name (not required). Dedicated IP addresses are relatively inexpensive and a smart investment to ensure that your marketing is getting through to your intended recipients without being flagged as spam. Dedicating an IP address to your email campaigns lets you keep control of your domain and improve delivery rates by preventing the risk of IP address blacklisting.
Domain Keys Identified Mail (DKIM) is a security protocol that helps to verify the identity of senders and recipients. This helps to keep your email marketing campaigns from being flagged as spam. DKIM is an open standard that was created by Google and was adopted by other major email providers. It's a simple way for senders to sign their emails with a cryptographic signature, which makes it more difficult for spammers to alter emails, thereby making them more difficult to detect as spam. This helps your deliverability rate with the emails you send.
The CAN-SPAM Act is a law that was passed in 2003. It regulates the sending of commercial email via the U.S. Postal Service, email servers, and other electronic means. The CAN-SPAM Act does not regulate what you can say in your emails, but it does require that you clearly identify yourself as the sender and give recipients the opportunity to opt-out of receiving further emails from you. Spam is unsolicited commercial email (UCE), also known as junk mail or bulk mailing. Spam is often sent with deceptive subject lines and false return addresses in an attempt to trick recipients into opening messages they would otherwise not open.
The CAN-SPAM Act specifies certain requirements for sending commercial email via electronic media: "You must have a valid 'from' address." You must have a valid physical postal address associated with your company name (i.e., not a post office box). You must provide recipients with an easy means to opt out of receiving further emails from you or any other source at their request ("opt-out"). You must provide recipients with any available contact information so that they may file complaints about your marketing messages if desired ("opt-out"). Here is a link to the Can-Spam Act Business Compliance Guide.
The GDPR (General Data Protection Regulation) is a European Union (EU) law that regulates how companies can collect, use and store personal data (data about an individual). The GDPR came into effect on May 25, 2018. Email marketing has been around for many years and there are no regulations that govern email marketing until now. The new GDPR regulations will require companies to have explicit consent from customers before they can collect or process their personal data. This means that email marketers must be able to prove that they have obtained consent from customers before collecting or processing their personal data. This also means that email marketers must be able to prove that they obtained consent from customers in a way that is clear and easily understood by the recipient of the email message. If you send an unsolicited commercial email message you may be breaking the law if you do not comply with these requirements of the GDPR. Review the specific GDPR Guidelines here.
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