Evaluating the effectiveness of your search engine optimization and online marketing can be a tedious task ending with no real answer. After working with hundreds of plastic surgeons, cosmetic dentists, law firms and so on – there are a few simple ways to diagnose your overall online marketing effectiveness. This simple method cannot give you a full evaluation but spending 5 minutes evaluating these 5 things will give you the peace of mind that you are well represented by your online marketing efforts or you are falling short. If you are falling short, the first step is to get a truly unbiased review of your entire digital marketing strategy to develop a plan of action that is best for your business.