What you need to know, how to get the largest ROI, 5 goals to set and More!
When marketing your business on social media, here are 7 sites you need to know!
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Turn These Platforms Into Your Most Profitable Marketing Tool
You are familiar with social media marketing, but not entirely sure why it works so well in advertising and getting your business or product to stand out from the rest of the crowd. It’s important to understand that social media marketing isn’t just posting random information about your company on Facebook, Instagram, Twitter and other platforms; it’s about understanding the best ways to market your product or service to your audience in order to get them excited about what you have to offer! Social media marketing has become one of the most effective ways to advertise and reach your target audience today, and with over 70% of people on social media, it’s no wonder that you should consider this as your number one marketing strategy.
Also, NEVER, NEVER buy or pay for visitors to follow you. There are thousands of companies that can offer this, for cheap, but it only hurts you long term. There is zero value to take this shortcut and can hurt your website rankings along with your social media presence.
Social Media Marketing (SMM) is using social platforms like Facebook, Instagram, Twitter, TikTok, YouTube etc in order to gain new business beyond your traditional methods of marketing. SMM can be one of your most effective marketing tools because of the vast audience and also the specific information available to the advertisers, in this case you. It is very unique because social media platforms have all the demographic information on their users, so you can literally set up advertisements focusing specifically and only on your target audience. This also allows you to target new audiences that you may have never have had access to before which further expands your marketing reach and client base.
Social Media Marketing is very effective for businesses because it gives you instant access to millions of new potential clients and can be very cost effective if you are running the campaigns correctly. It is important to note that SMM is effective but is also very time consuming. In order to be effective you need to be consistent, have effective marketing and content, follow the data where it leads you and be willing to adapt to changes in your marketing style. Even for the smallest of businesses this is one marketing medium that is well worth investing in a company with a vast amount of experience.
Lastly, when setting up your marketing plan be sure to not try to target all the platforms at once, we suggest focusing on one or two initially and then once you have seen success and understand the procedures then move on to other platforms. SayWhat Consulting can assist you with all aspects of your social media marketing, including developing the strategy and finding the perfect company that is a fit for your business.
Here are five goals that we think you should focus on when setting up your social media marketing strategy. It is important to have clear goals in order to be able to truly gauge success. There are many more than 5 but we feel these should all be at the top of your list when considering SMM goals.
Goal #1: Increase Brand Awareness for Your Business - A goal of all advertising, in any form, is brand awareness. Social Media Marketing is unique in that it can help your business in so many ways by bringing attention to your products or services through various channels like Facebook, Twitter, Instagram, LinkedIn etc.
Goal #2: Generate Leads and Sales - If you are trying to generate sales then your end goal should be lead generation. Social Media Marketing can be used as a powerful tool for generating leads for your business through sharing content, sending direct messages, engaging followers etc. It is important to use these tactics consistently in order to increase traffic coming directly from social media platforms which will allow you to convert those visitors into leads or sales.
Goal #3: Grow The Audience for Your Business - SMM is a great way to generate awareness and increase traffic to your website. Think of this as generating new followers on your business page or YouTube Channel. This is different but tied closely to Brand Awareness. It’s important for businesses of all sizes to consider growing their online audience - growing your business on social media can be accomplished through great content and consistent posting on these platforms. These are not overnight results but it can be done if done consistently.
Goal #4: Increase Engagement with Your Followers - In order for your SMM campaign to be successful, you have to have a strong foundation. This means making sure your followers are engaged and interested in what you have to say. There are many engagement strategies in order to increase the involvement of people on social media but you have to find the right one for your business. This is also an extremely effective strategy because it is essentially word of mouth business. When someone likes one of your posts it usually will show their friends that they have an introduction to your business. It is more complicated than that but the concept is clear.
Goal #5: Increase Traffic to Your Website - This is where it all comes together. The traffic generated from social media can be directed back to your website. There are numerous other goals but we always feel this is one of the most important ones because you are in complete control of the user experience once they are on your website, meaning you can convert them at a higher rate because they chose that next step of visiting your website to learn more. This is one reason it is vital to not only have a strong social media presence, but a highly converting website that is user friendly.
The first step of effectively marketing on Social Media is doing thorough research. It’s no different than any other aspect of business – if you want it done well, do your homework. The most important part of this step is knowing who your target audience is, meaning who are your paying clients or the sources of your businesses revenue. At that point, it gives you a much better idea of where to start marketing your product or services. The most effective thing you can do is researching what age groups/demographics are using which platforms.
Typically an older audience uses Facebook while a much younger audience uses TikTok. LinkedIn typically is a more educated, more business oriented audience. The best way to research your target market is some simple online searches but you should also highly depend on your social media marketing company to identify the segments to focus on. This will be crucial in knowing how exactly to market your products and services to them. There are several things to consider when deciding who will use your service or buy your product including income level, current industry trends and overall interests among others that you will learn during your research.
Here is a link to a lot of information that you can find helpful in finding out which platform may or may not be the best choice for you. https://www.pewresearch.org/internet/fact-sheet/social-media/
The first thing that many people do when starting a new project or business is look at what their competition is doing. This is true with Social Media Marketing also. However, we feel instead of directly looking at who you think your competition is, we feel it is best to perform searches on Google. You may be surprised by what you find. Many times, who you think your competition is ends up being a completely wrong assumption.
From your search engine optimization you should have a good idea of what keywords you are targeting and why. We suggest that you search those Keywords and evaluate all of the businesses that show up on the first page and specifically review what they are doing on social media. This gives you the advantage of identifying what kind of content is working for other companies in your niche. It also allows you to see how many people follow their pages, retweet their tweets, and engage with them online. You can then look at these numbers and determine if it is worth investing into creating content for each one or not.
You also might be surprised to find out that you have more competition than you think which might mean you have to further expand your marketing or offer incentives in order to generate more business. Once you know who your competition is it gives you a better idea of what platforms they are using and what has been successful for them. It can help you learn how much content should be posted on each platform, daily frequency, length of posts, times posted, topics for posts etc. Being aware of what works best can save time by not having to start from scratch with all your content creation.
It is important you do not copy them of course but use the combined data collected from all of your competition in order to figure out what universally is working better or worse for them. This gives you the chance to tailor your marketing using effective methods that have already been proven. Make sure you have a specific call to action in your ad also, along with what sets you apart from your competition.
This is a very simple concept and important for you to understand and follow through on because it can make or break you on social media platforms. The first thing you have to ensure is that your business is consistently posting relevant postings on social media platforms. The best way to ensure that this is done is by creating a monthly posting plan or schedule. You should go over this plan with your marketing company so they know what you want to promote that month along with any special offers. It's not always enough to simply post interesting content—you also need to post consistently. Posting regularly keeps your followers engaged, which makes them more likely to share your posts with their friends. Remember that consistency is key when it comes to driving traffic through social media marketing.
Interaction on social media platforms is also vital to your success – if a user asks a question they expect a quick response. If they contact you, they want immediate results – you do too! You have to reply and engage with every single comment, like and share that your visitors leave on your postings in a very timely fashion. The most important thing you can do is engage with potential clients that you have spent so much money on trying to acquire. We constantly see businesses making the mistake of not replying to people on social media which will drive those potential customers away from them and to their competition. Visitors want quick replies and studies show that the quicker you reply, the higher your conversion rate will be. If it sounds like a full time job, that is because it is. Properly managed, it can be seamless though – and very effective. SayWhat Consulting can assist you with this also.
One of the most powerful ways social media can help market your brand is through content. By posting informative and interesting photos, videos and information on Facebook, Instagram and Twitter, you can drive traffic and increase engagement with your followers. There are many ways to create good and interesting content but typically, in order to produce as much as you need it will take active engagement from your business along with your marketing company. This is one reason setting up a monthly plan is vital to your success on social media marketing.
Good content can mean different things for different businesses. However, it’s important that your strategy and your brand align with your overall target market and their needs. Some of today’s most successful brands do it very well. For example, Dollar Shave Club has a quirky, funny way of presenting their product and benefits which resonates with their audience quite well. Starbucks uses beautiful imagery on their Instagram account while JetBlue presents flight deals in a way that makes them look like exciting new discoveries. Keep in mind; what works on one platform might not work on another so think about what kind of brand voice your business will have online before creating posts so you can incorporate it into all platforms seamlessly—Twitter, Facebook, Instagram, etc.
Gathering data is often an afterthought in small business strategy, but it should be one of your primary goals. Tracking web traffic, researching keywords and monitoring online reviews are all forms of consumer research that can impact your future marketing decisions. Even if you’re not posting on social media regularly (yet), spending time gathering information will allow you to develop a well-rounded understanding of what your customers want from their experience with your company, which will enable you to more effectively market yourself moving forward.
Collecting data allows you to see what marketing is working and what is not working. This gives you the ability to make educated future decisions on all your marketing efforts. Do you have a specific style of content that seems to get shared more often than others? Are there specific times of day when people are most active with your brand? All of these answers will help inform how much time you invest in various strategies moving forward, allowing for a well-rounded strategy from start to finish.
This also helps your marketing efforts across other platforms because you now have very specific data on what your potential clients like and dislike. When making marketing decisions on any platform the more information you have the better the chance your marketing campaign will succeed.
Choosing the right social media marketing company is vital to your success. Your involvement is also quite important so make sure that the company you choose you are able to easily communicate with and they fully understand your needs and wants.
SayWhat Consulting can assist you in the management of your social media marketing – including creating a detailed, multi-platform 12 month social media marketing plan. We are familiar with all of the companies out there you might be considering and as part of our consulting package we will vet those companies for you, assist you in choosing the right company, negotiate the pricing and contract and manage them for you on a day to day basis. Contact us to learn more!
Below you will find general information in reference to some of the best social media platforms and advertising with them. Information changes frequently, so do marketing trends. Get a full and free total online marketing audit to find out what marketing will be best for your business or feel free to just contact us today.
No surprise here. Facebook is the most popular social media platform in the world with over 1.25 billion users worldwide. It has a huge potential to reach a large audience and is one of the best platforms for advertising your business. Unfortunately, it is also heavily saturated with businesses, brands and individuals who have “liked” their pages only to ignore them. This means that it is highly likely that your Likes will not be seen by everyone who has liked your page, so you need to make sure that you are using other social media platforms as well. Facebook has also implemented changes to their algorithm which have caused many businesses to see a significant decrease in traffic from their fan pages, so it’s important that you continue to post consistently to your page if you want people to see your posts and engage with them by liking and sharing them.
Facebook ads are cost-effective and highly targeted. You can choose your target audience based on location, age, interests, and other demographic information, as well as the type of device they’re using. You can also specify the date range for the ad, the maximum amount you’re willing to spend per day, and the number of people you want to reach. Facebook ads are designed to be engaging and responsive. You can track their performance and make adjustments accordingly. There are different types of Facebook ads, including product recommendations, ads promoting your blog, and ads promoting an event.
Is advertising on Facebook effective?
Yes, it is extremely rare to find a business that can not produce a positive return on investment through advertising on Facebook. There are many brands that have benefited from advertising on Facebook. Some of them have seen their conversion rates increase by as much as 76%, and others have gained thousands of new customers. Facebook advertising allows you to reach your audience by targeting people who like your page, people who are interested in topics related to your business, people who live in your service area, or people who are likely to click on your ads. You can also control how much your ad costs by choosing the amount you're willing to spend per click.
Instagram was acquired by Facebook in 2012. It currently has over 300 million active users worldwide, making it the second most used social media platform in the world after Facebook and ahead of Twitter which boasts around 250 million active users worldwide (and this number is growing daily). Instagram is an excellent platform for displaying visual content as images are more engaging than words alone (think memes). It can be used effectively as an advertising platform, as well as a way to drive traffic to your website and encourage people to purchase. Instagram is also the second most used social media platform for businesses, with over 75% of businesses using Instagram to market their business, according to a recent study.
Instagram ads work by promoting posts that are relevant to your business. The ads can be triggered by a number of factors, including the age, gender, and interests of the people who follow your account. The ad will appear on the profile of the person who has been targeted. Your potential customers will then be presented with a thumbnail image and a call-to-action in the form of a headline. If they decide to click on the ad, they are taken to a landing page where they can learn more about your business and make a purchase. Instagram is a very visual platform, so it’s best to promote products that are likely to be appealing to a visual audience. Things like clothes, jewelry, and beauty products are all good options. It is also very effective for certain service businesses like lawyers, plastic surgeons, cosmetic dentists and so on.
Is advertising on Instagram effective?
Yes, it can be for the right business! According to HubSpot, 92 percent of consumers trust recommendations from friends and family over all other forms of advertising. What’s more, Instagram has a whopping average of 340 million active users every month, making it one of the largest social media platforms and a great place for businesses to advertise. With all these facts and figures, it’s easy to see how and why Instagram can be a beneficial advertising platform for businesses. For starters, Instagram offers businesses the ability to create sponsored posts. With a sponsored post, any business or company can share images or videos on their Instagram profile and target specific demographics within that network. Users on Instagram can then like, comment, and share these posts, which helps businesses to promote their brand and products through social media.
Twitter has been around since 2006, and currently boasts over 300 million active users worldwide. It is primarily used as an advertising platform where you can advertise your business through promoted tweets or by purchasing ad space within the Twitter feed itself (where it’s displayed prominently). You can also use Twitter as a way to drive traffic to your website and encourage people to purchase, although it’s not quite as effective as Facebook or Instagram in this regard. You should also consider using Twitter for customer support purposes and responding quickly when people send you messages via direct message (DM) or via tweet (and of course respond publicly when you’re asked a question that other people might find useful). This will help build trust with your audience and show that you care about them.
While Twitter is primarily a social networking site, it has become a viable advertising platform for brands over the last few years. Twitter advertising allows advertisers to promote messages, videos, images, or links to their website or other social media sites. It is common for Twitter ads to be used in tandem with Facebook ads to create ad campaigns that are highly targeted towards specific groups of people based on demographics, interests, or behavior. By combining these two advertising platforms, marketers can reach a much broader audience and increase the efficiency of their ad spend.
Is advertising on Twitter effective?
The short answer is usually not. Twitter is a very active social media network, and many people use it to read about new products and services and discuss them. Therefore, it makes sense that brands would want to be active on Twitter as well. There are many benefits to doing so, including increased exposure, engagement, and the potential to drive more sales. There are many ways you can advertise on Twitter, such as sponsored tweets, promoted accounts, or ads. Each of these has its own advantages and disadvantages. Sponsored tweets are a good option if you want to target a very specific audience. However, the drawback to this approach is that it is extremely expensive. You can expect to spend thousands of dollars to reach just a few hundred people. Promoted accounts offer a much less expensive option. The drawback to this approach is that you are only able to target people who follow your account. You are not able to reach people who do not follow your account. You can also try to purchase ads on Twitter. This is likely to be the least expensive option, but it also has its drawbacks. The biggest drawback is that you are not able to target your ads very specifically. Therefore, you are likely to reach people who are not interested in your product or service.
Pinterest has been around since 2010 and currently boasts over 100 million active users worldwide. It is primarily used as an advertising platform where you can purchase promoted pins which are displayed prominently on the page, so if you want your pin to be viewed by lots of people then this is the place for you! It’s also an excellent place for driving traffic back to your website because of its visually appealing nature – the fact that you can’t directly comment on a pin means that there’s less noise and more attention is drawn to the image. Pinterest is a great way to drive traffic back to your website, but it’s not the best place for building an engaged following – it’s more of a one-way street because people can only comment on pins if they have a Pinterest account.
Pinterest is a visual social network that helps people discover ideas for things they want to try. It’s a great place to discover new products and plan your shopping trips, as well as share what you’re up to and find inspiration from others. People come to Pinterest to discover new things, quickly and easily. That’s why Pinterest has a very engaged audience that’s interested in visual content. Pinterest’s users are also highly engaged with the site - usually spending a long time on each page. Therefore, it’s important to make sure that your ads are highly engaging and click-worthy.
Is advertising on Pinterest effective?
It all depends on your target audience and the way you approach it. To make sure your Pinterest advertising efforts are as successful as possible, make sure to create boards around products or services your customers want. When you craft your ad copy, focus on benefits and how your products or services can help customers with their particular problems. If you want to cast a wide net and attract a diverse set of customers, you can create boards with general themes and let people discover your product or service.
YouTube has over 1.9 billion monthly users, so it’s definitely worth considering using this platform as part of your social media marketing strategy. It can be used for many things such as: creating content for your website (e.g. video blogs), driving traffic back to your site from video embedded links and even hosting live events via live streaming (such as Q&A sessions or product launches). You can also use YouTube as a customer support channel by responding quickly to comments on videos (pending any legal issues of course). This will help you build trust with potential customers and show them that you care about them and their issues. Because YouTube is owned by Google, content driven through it will help your results for search engine optimization as well.
YouTube advertising works by placing ads on your videos or on other content on the site. Once the ad is clicked, it takes viewers to the advertiser’s landing page. From there, viewers can explore the company’s website, learn more about its products, or sign up for its newsletter. Advertisers on YouTube can choose from a variety of ad formats, from skippable video ads to clickable bumper ads. The type of ad you choose will depend on the goals of your campaign. Some of the most common goals for advertising on YouTube include increasing brand awareness, driving website traffic, increasing sales, and increasing subscribers.
Is advertising on YouTube effective?
Yes! In fact, it’s often more effective than traditional TV advertising due to YouTube’s targeting capabilities. YouTube is the second largest search engine. On YouTube, you can target specific demographics, interests, and locations. In addition to that, you can also choose between pre-roll or post-roll ads. The biggest advantage of YouTube ads is that users can skip them. As long as your ad doesn’t fall into the skippable category (e.g. 10 seconds or longer), you can expect higher completion rates. The cost of advertising on YouTube depends on your target audience. Businesses can choose between cost per view (CPV) or cost per thousand views (CPM) ads. CPV ads are cheaper but have a lower engagement rate. CPM ads are more expensive but have a higher engagement rate.
TikTok is a social media app that lets users make short videos and share them with friends. The app was originally called “ musical.ly ” and was a Chinese app, but it was rebranded and made available worldwide in 2015. TikTok users can record videos, add special effects and music, and then share them with friends on the app or on social media. You can also view popular videos on TikTok, which are curated by an algorithm. There are many categories of videos on TikTok, including challenges, music, entertainment, beauty and fashion, sports, and more. You can follow other users on TikTok, comment on their posts, and send virtual gifts. TikTok is popular among teens and young adults, especially teens.
TikTok is a social media app that allows people to create and share short videos. Brands can post both sponsored and non-sponsored content. To create a sponsored post, you must first create an account on TikTok, select an ad format and then upload your video. You can create a non-sponsored post by uploading a video from your phone. TikTok ads must be between 15 and 30 seconds long and can be live action, animated or include a combination of both. You must include a call-to-action in your post and choose between a sponsored or non-sponsored ad. If you select a sponsored ad, you must then provide information about your brand and choose a targeting option.
Is advertising on TikTok effective?
Well, TikTok is one of the fastest-growing social media networks right now, and according to Statista, almost half of all American teenagers have used this app. This is also the preferred social media network of teens over Facebook, so if you are looking to market your brand or business to teens, TikTok is the best place to be.The best way to use TikTok for marketing is through paid advertising. By doing this, you can target your desired audience, create an ad, and then let TikTok do the rest. What’s great about TikTok is that it lets you create ads with both text and video, and you can also choose to show your ad to people based on their age, gender, interests, and more. Advertising on TikTok is quite affordable, and you can also target your desired audience based on their interests and demographics. Moreover, TikTok has a great reputation for delivering solid results for marketers.
LinkedIn is the world’s largest professional network. It offers a range of features including professional search, groups, and profiles. Users can create a profile and add their contact information to it. They can also craft a more detailed profile for their company or organization by adding information about their business, location, industry and more. LinkedIn is free to use for everyone. In addition to its free version, LinkedIn offers several paid subscription plans that allow companies to upgrade and enhance their profile and presence on the site. With a paid plan, you can add things like hiring capabilities, company news, and a larger team icon to your profile. You can also select a Business, Enterprise, or Marketing plan if you have a team account. These plans start at $19.99 per month and allow you to add things like InMail messaging, job postings, and other things.
LinkedIn is one of the most effective social media platforms for promoting your business online. It’s perfect for marketing sales leads, generating leads from existing customers and connecting with potential clients who may be interested in your products or services. You can create a professional profile that shows off your skills and experience as well as your company’s culture and values. You can promote your business on LinkedIn by uploading photos or videos of your product or service offering. You can also use LinkedIn ads to promote events you are hosting or to share content about new products or services you offer such as blog posts or videos on YouTube or Vimeo that relate to your industry or field of expertise. For service related businesses, LinkedIn can be an extremely valuable part of your marketing mix.
Is advertising on LinkedIn effective?
In short, yes. LinkedIn’s ad offerings have grown significantly in the last few years, and they now offer a wide range of targeting and ad types. With the right ad and targeting, you can reach a large percentage of your desired target audience with LinkedIn ads. Depending on the type of business you have, you can either increase engagement or generate leads with LinkedIn ads. With the ad types available on LinkedIn, you can choose the one that best fits your business needs. If you want to generate leads with your ads, you can select the Expanded Campaign option. This ad type allows you to create ads that are more detailed and have multiple sections. You can choose up to 5 images and a headline for each ad, and you have the option to add up to 2 additional sections.
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