What’s the first thing you do when you want to learn about something new? Chances are you turn to Google and search for it! There’s no question that the content on your website plays an important role in its ranking within search engines. Whether you have an informational website, or one that offers services or products, there are several key steps you can take to ensure your website reaches the highest search engine rankings possible. Learn how to get your website ranked higher in search engines by following these three tips today!
1) Content is King
You've probably heard that content is king when it comes to search engine optimization (SEO). In fact, many people focus so much on content generation, they forget about other important factors. In reality, SEO is a multi-faceted topic and ranking high in search engines has a lot to do with off-site optimization (link building, etc) but also focuses heavily on onsite SEO as well (quality content, user friendly website, etc). While creating relevant and valuable content will always be an important part of a well-rounded SEO strategy, it's not the only component you need in place. With that said, lets focus a bit on content.
The content you create for your website and blogs must be original. Copying content from other websites or sources will hurt your rankings online. Google will punish your website for duplicating content. So if you are thinking about copying other people’s work, it will not be worth it after all and can hurt you much more than help you. It is best if you could come up with fresh ideas of your own. Use keywords that have already been searched for but never used on another page yet so that your site ranks higher in search engines. One important tip when creating new pages is to use at least 1,000-1,500 words if possible. Before putting any information into writing make sure that it has been properly researched by using reliable references/sources whenever necessary. Likely if you are running a business it is ideal for you to hire someone to be in charge of your content because it can be both time consuming and stressful - but it is vital to your long term success online.
2) Create Content Regularly
It is important for your company to have a very specific content creation plan. Organizing the plan and sticking to it quarterly will help unify your company’s online messaging with all of your other marketing. Creating unique, useful content regularly also helps you rank higher on search engines like Google and Bing since users tend to frequent sites that provide quality content related to their search queries. The more unique and meaningful topics you can cover, the better chance you have at gaining loyal readers which lead directly into new clients. We suggest that your content plan is reviewed quarterly and focused on expanding your online search engines rankings and new client generation.
It is also important that your content is interesting, informative and answers questions that will interest your visitors. Many people tend to skim through pages of text on a website when they are surfing online so use imagery and videos where possible since these elements help tell a story and get users engaged quickly. Make sure there is always something new on your website so users don’t get bored with too much repetition of information. Content needs to be fresh so plan it out months ahead of time so you can update regularly before it goes stale! If you want more information about our strategy for creating quality search engine optimized content then feel free to contact us today!
3) Research Keywords for your specific industry
When you are developing a content plan it is important that you know what keywords are generating traffic to your website and which ones are not. It is also very helpful to use the Google AdWords keyword planner, which provides you with ideas on how often certain keywords are searched in your specific area. You might be very surprised to find out that certain keywords are searched much more frequently than you think.
This can help when making sure your posts are relevant to your website viewers and the search engines. This tool will also help you determine if there is enough interest in terms of frequency of searches for these topics. For example, if you were writing about “How To Start A Business”, people might search for Starting a Business or Starting A New Business. With these two words together they would generate over 20,000 searches per month! That's quite an opportunity if people were searching for something related specifically to your topic! The Google Keyword Planner Search volume graph will give you even more information about what term people search most frequently so it really helps with writing relevant topics so people actually want to read them and share them.
It also is important that when you are focusing on keywords that the content you write does not use those keywords too often which are called keyword stuffing. Keyword stuffing is also something that can hurt your online rankings on the search engines. Writing well-researched topics with well-developed data and statistics will help with search engine optimization because it helps convince searchers that your website has exactly what they're looking for. This makes sense considering Google's ultimate goal: to provide users with relevant results as quickly as possible so they keep coming back!
In closing, it is important for you to consider the impact of having quality good content for your website and how it will increase your rankings online. Obviously, there are numerous other factors that will help you rank higher on Google and all of the other search engines. This includes the design of your website, how easy it is to use, how fast it loads, the user friendliness and numerous other factors that Google recommends.
Anyone who wants to be successful online needs some sort of system or method by which to measure progress. Tracking what works is absolutely essential if you want to succeed, especially in business. Luckily, most website marketers (the good ones at least) use Google Analytics so there’s no excuse for ignoring web traffic patterns—even if you have very little time each day or week. The amount of data collected and tools that Google uses in order to show you the trends of your website traffic is incredible. You can sign up for Google Analytics and really have tons of instant information at your fingertips. You will find this information extremely helpful in your future marketing endeavors as well.
However, we know that having quality content for your website is critical and has a direct impact on how high you rank in search engines. Even Google’s CEO recently said: The best way to address [fake news] and low-quality content is with high-quality content. It might seem counterintuitive, but that’s how you get good results. We are working hard on our algorithms to demote low-quality content, and promoting high-quality content.
Therefore, focusing on the content of your website will produce you results online by ranking you higher on the search engines; increase the user friendliness of the website and converting the visitors that come to your website into actual clients.
How is your content? Is it helping or hurting you online? Contact us today and we will review it for you and let you know our thoughts.
So, if you are serious about growing your business and becoming more successful, invest in yourself and your business; hire a professional business consultant.
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