This section contains everything important you need to know and consider before and during the website design for your business!
Designing a website is complex and time consuming -learn from other business owners common questions! Prevent mistakes, learn more!
Learn the most common functions your website needs to convert more clients and rank higher on the search engines!
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Your website is the most important piece of all of your marketing because potential clients, no matter how they heard about you, will review your business online including your website. If it poorly represents your business then it is hurting your business. You might think of your website as simply an extension of your business, but it’s actually more than that. It is the first impression a potential new client has about your business. Your website is the face of your company online, so it needs to look great and give visitors the information they need with a few clicks or taps, whether they’re visiting from their desktop computer or their phone. Website design has come a long way since the early days of under construction GIFs and frames, but you still have to know what you’re doing if you want to build a site that succeeds at its goal of converting visitors into customers.
Designing your website will take time, effort and a good amount of strategic thinking because the decisions you make about your website now can affect your business for years to come. It is important to know what functionality you want from your website and we always recommend, prior to calling website design firms, to thoroughly review numerous websites online, both in and outside of your industry and take specific notes about what you like and dislike. This will greatly assist your website design team in understanding you and your design goals and highly increase the chances that they meet all your business needs.
There are substantial benefits of spending a good amount of time researching what you want with your website design and finding the right website designer. The largest benefit is the end product will be a solid representation of the quality of your business. Often you see brand new businesses, quickly gaining market share because of a well-designed website that establishes them as the expert in the area. Potential clients evaluating all the possible options in the area will base their decision typically on the reviews of the business and their website – not always in that order. Your website represents your business online - like it or not this is how potential clients will be judging you. The design and user friendliness of your website is heavily weighed by potential clients. Even if you have been the dominant business in your market for numerous years, a newer company with a better designed website better targeted to the potential clients will have a higher chance of converting that business because they are represented better online. It is well worth investing the time and resources into having a website that is user-friendly and focused on converting new business. The time you spend truly focusing on creating a great website will pay dividends for your business for many years and build a platform that you can easily expand into new markets and new services.
Yes, absolutely the design and layout of your website plays a pivotal role in converting traffic into paying clients and increasing your online rankings on the major search engines. A website that is user-friendly and easy to navigate will convert more business and also perform better on the search engines.
In reference to conversion it is simple and easy to understand why a well-designed and easy to navigate website would increase your odds of converting website traffic into actual clients. When the content potential clients are looking for is simple to find and your business is easy to locate online then you will be an obvious choice for them. This does not mean you will be their only choice, but you instantly became a contender. Also when designing the website you will highlight your strengths and major reasons they should choose you as the business they want to work with instead of the other businesses. The professional design of your website focused on converting new clients and retaining current clients, built with them in mind will play a significant role in enhancing their experience and bettering your brand and business image. This is one reason it is so important to understand your customer and what they are looking for – along with what matters the most to them. This allows you to showcase these benefits front and center which will heavily increase your odds of converting them into paying clients. We also suggest strategically placing customer testimonials throughout your website.
When you are designing your new website it is important that you are not only paying attention to a user-friendly experience for your website visitors - but also ensuring that your website is built so it is friendly to the search engines. This means that your website needs to be easy to navigate, load fast and be designed with the search engines in mind. This is one of the reasons we think it is important to hire a web designer or web design company that is not only excellent at designing your website but also that fully understands search engine optimization. It is common with web designers to beautify a website through large but slow loading images and other tactics that go against search engine optimization principles. The results are a website that looks spectacular, that no one can find online or load on their phones.
It is common for web designers to not truly understand search engine optimization (which is no problem since that is not their specialty) and when they build a website they are focused more on the design aspect and less on the website performing well on the major search engines. We will go over how to choose a design firm in more detail below.
The website design should be pleasing to look at, easy to navigate and full of rich, unique and interesting content. You want your visitors to enjoy spending time looking through your website. A great website design should also have a good balance between content and design. While it is important that your website design attracts attention, it is just as important that its layout makes sense and allows viewers to find what they are looking for quickly and easily. Choose colors that complement each other well, fonts that are easy to read, and images that match your brand well.
Good website design goes far beyond simply making something that looks nice; having an eye-catching design can help you generate more visitors for your site, but not if you sacrifice ease of use because this will hurt your results on the search engines. Visitors need to be able to navigate your site quickly in order to engage with what you are offering. Good web development follows these same principles.
It is important to note that having a great website design that is NOT user friendly will hurt your results both in conversions and also your rankings on the search engines.
In short, we like to follow the example that there is no bad question, but this one is orbiting pretty close to it. Mobile is essential. People are using their mobile devices more than ever before to conduct web searches, read reviews, watch videos and interact with businesses. A business’s website is not only its face on the Internet—it’s also a big part of what makes it accessible in today’s digital world. If your site is not mobile-friendly, you are missing out on potential customers and it is hurting your rankings on Google and all the other major search engines. It would also negatively affect you on social media platforms as well.
Mobile users expect sites to load quickly, be easy to navigate and immediately provide information they need—without stalling or crashing. Websites that do not perform well on smartphones or tablets can suffer lower rankings by search engines like Google. A mobile responsive version of your website will still have all the content of your desktop version; it is just reduced to fit the screen of the website visitor. Because the majority of your traffic is coming from mobile users it is important to focus on it.
It is common nowadays for the design of your website to be focused on mobile first - which means that the design of the website is focused primarily on the mobile visitors experience and the desktop and tablet design is created based on that – after the mobile design is complete. The reasoning behind this is that a significant amount of traffic is coming from mobile visitors. It is very likely you are reading this from a mobile phone. It is common for mobile website traffic to be over 50%, in some cases we have seen it as high as 70%.
If you choose to design your website focused on mobile visitors first or if you choose to go the traditional way of focusing the design on desktop users - it is clear that significant thought should go into the design and experience of your mobile version. This means that when you are considering the design of your website pay ample attention to all design versions because they will all play a significant role in your website succeeding.
Also this is a search engine ranking factor and having a poor mobile user experience can dramatically hurt your search engine rankings. To reiterate, that is the case with the entire design of your website when it comes to the overall user experience along with how heavily it is weighed by the search engines.
A poorly designed version of your website will hurt the user experience, which will hurt your search engine rankings. It is important you know and understand this from the start so that the decisions you make do not hurt your business long term.
The more relevant content you have on your website the better it will perform on the search engines and also the better it will convert the visitors on your website. Videos are important to have on your website also because people want to watch a product or service being used rather than read about it. Videos are also more personal and it allows the visitor to relate better with you and your business at a more personal level. It will increase your conversion and you can make them cheaply and effectively.
Another benefit of content and videos on your website is Google and the other search engines love them. Search engine algorithms are always being updated but if you are building a business and rely on web traffic coming from search results, you need to focus on what people are looking for when they click through.
There is a reason that social media platforms like YouTube and TikTok are doing so well. Videos are well worth investing in and nowadays website visitors are not expecting full on Hollywood style promotional videos. Website visitors are used to watching videos filmed on your phone which provide them with the content they are looking for. The other important thing about using videos on your website is it keeps your website visitors and potential clients engaged. In the service business it is extremely effective because the person can then hear your voice and see your actions which make you much easier to relate to.
When you are thinking about making videos we always suggest listing out specific subjects that you want to address, typically these are your most sought after services that your business offers or your most profitable services. Depending on your specific business it is very easy to create a video media plan that you can use to market your company both on your website and on the video platforms. This can allow you to establish yourself as the expert before even quoting them a price for your services.
As mentioned earlier videos also help tremendously with search engine optimization and with client conversion. They are well worth investing in and typically you can buy great video recording equipment for less than a few hundred dollars and there is an ample supply of video editing apps that are very easy to use and extremely cost-effective. If you decide to go the route of hiring a professional be sure that you own the videos and that you have full copies of them as well – both physically and digitally.
When you are reviewing other websites, be sure to look at websites within your industry but also, and very importantly, outside of your industry. Industries tend to copy each other over and over, so if you go outside your industry you might find a different and more effective look that better fits your wants and better represents your business.
If you are a plastic surgeon it is common that most of your competitors have very similar looking websites. This is also true if you are an attorney, a real estate agent or even if you own a pest control business. It is important when you design your website you truly give it a fresh start and use fresh ideas. There will always be functions that are similar to others within your industry but if you were able to differentiate yourself from your competition potential clients can and usually do notice. You want to be the business they are all copying, not the other way around.
We also recommend looking at websites tailored to similar target markets and also completely different target markets from your business. Websites change so frequently along with technology so by reviewing numerous different industries that have numerous different demographic targets there is a higher chance that you will find something new and unique that none of your competition have. Setting yourself apart and small ways like this can be useful in converting potential clients. It is always better to be known as the cutting edge company. Remember: your site should be based on providing a solid user experience for your target market, be search engine friendly so your business will show up high on the search engines and be a product that you are proud of and proud to show off.
It is important that when you choose the company that will design your website that they have a proven track record and understand your vision. They need to understand the importance of website design but also the importance of search engine optimization and conversion - if both are not built into your design then you will be regretting it long term when you are either not ranking high on the search engines or not converting website visitors into actual clients.
You need to take the time to interview multiple website design firms and individual website designers. Understanding that the designer you choose will have a long lasting impact on your business is important for you to set aside ample time to thoroughly research, vet, and interview multiple design options. We have a list of interview questions that we can make available, just shoot us a quick email.
We feel it is important to add that sometimes the best option for a business is an individual website designer who can focus 100% of their attention to your project. This is beneficial if you have a clear idea of what you want and are looking for and will make yourself available for calls in order to clarify any questions they may have. Many designers love to show off their work in order to get more business and if you find the right one it can be extremely beneficial for you.
We also suggest that you do not make this decision solely based on pricing. Sometimes the lowest priced company is the best company for you and vice versa. You need to be sure that the quotes that you receive are all comparable so it is easier for you to make a decision. It is important that when you interview them you are also clear about your objectives and your expectations. It is also VITAL that you contractually own the design and also that they will not use your design for other clients.
SayWhat Consulting has interviewed numerous website design and SEO firms on behalf of our clients. We have employed dozens of designers as well in our 20+ years so we know all the tricks that they use and also the common things to look out for – good and bad. We are experts at negotiating the contract if you decide on a specific firm and our clients always get the best deal possible.
Lastly we also have relationships with numerous individual web designers along with web design firms that we know do a very good job and will perform well for you. Contact us today to learn more.
Designing your website is complex and can be very confusing. Below you will find some of the more common questions and answers that other business owners like you have asked. Email us if one of your questions is not on the list.
A 404 page is a page on your website that clearly states that the page no longer exists. This helps your visitors to understand why your website may have suddenly stopped serving up the page they were on. It is important to include a 404 page on your website because it tells your visitors that the page they were on may no longer be available. It is important to have a well-designed 404 page that provides the user with a few navigational links to common pages on your website, so they can easily return to your website.
Without a 404 page that properly redirects visitors to your website, there is a good chance they will leave your website and visit another. 404 pages are often overlooked but extremely important because website users make mistakes, add an extra letter in the domain address and so on. We recommend having a well-designed 404 page that also directs visitors to your most popular pages.
If you currently have a website, you can get a free speed evaluation directly from Google using their Google PageSpeed Insights. If you are not above 90 for both mobile and desktop, you have serious issues you need to immediately address.
Content is important for the website design process and the overall growth of your website. By creating high-quality content for your website, you will create a platform that people want to visit. Your website designer will need to know what content you intend to have on your website so the website can be created with that in mind. The content on your website should reflect who you are and what you do. This will give your website a more personal feel and make it easier to engage with. Choosing the right topics will also help you get the most out of your website visitors. In general, the majority of the website pages on the first page of Google have around 1,500-2,500 words on that particular page.
Therefore, if you offer 10 services or products, you will likely need to create close to 25,000 words of content. Unique content is what sets you apart from your competition. It’s important for search engine visibility and your website’s long-term success. Google’s keyword research process is very focused on content. It factors in the quality of the content and the authority of the site’s link profile to provide a risk-free keyword for any business. Writing 25,000 words of unique content for your website seems like an impossible task to many and it is not simple.
You should not duplicate the content you create because Google will penalize your website for that. Duplicated content is content that has already been published by a website, blog, or another source. It can be found in studies, blog comments, white papers, guides, and videos. Duplicated content is one of the most common pitfalls for SEO and it is essential to avoid. There are a few services that can help you detect if your content is duplicated. We recommend using CopyScape or SiteLiner. Writing content is simple if done properly, you can look to hire a professional writer to do it for you or take the project on yourself. We have recommendations for both and simple solutions to do it yourself.
Every case is different, unfortunately. We have seen some websites take less than a week from start to finish and some take over 6 months. The time it takes to complete your website will depend on the complexity of the project and the number of pages you have. It is also dependent on how quickly you can gather the information that the website designer needs to map out the project and begin designing. You can start the process by communicating with the website designer about the scope of the project, the information you will be collecting, and the type of software you are using to manage your data. You should also let the website designer know the timeframe you have for the project, as well as your budget for the project. Once the scope of the project has been established, the website designer will start mapping out the design process.
This process might involve gathering information from you, such as demographic information and information about your customers, suppliers, or partners. Once the website designer has gathered this information, the website designer will create templates and tools to collect the data. Once the data has been collected, the website designer will create an outline of the website design process. This outline will show you how the website will be created and map out the process, such as gathering and storing information, mapping out the website, and managing content. Once the outline of the design process has been created, you can confirm the details with the website designer, and get the website underway. It sounds very complicated but is not - and the proper framework must be laid out for your website design. The navigation of your website is vital and it is important your website designer understands your goals, the design can implement them along with easy-to-use navigation.
When evaluating a website design, the first step is to make sure that the website is easy to use. The primary focus of user-friendliness is on making sure that the website meets users' needs and expectations. Your web designer needs to spend time making sure that users can easily find information about you, your services and/or about your company as a whole. If you are getting ready to build or redesign your website, there are some things you need to remember:
The list can go on and on - but Google says it best in their "Steps to a Google-friendly site."
We briefly discussed this above but it is important to provide more details. A content management system (CMS) is a software program that automates the process of creating website content and administering a website’s formatting and look. Even if you have a digital marketing firm managing your website, it is important to have access to be able to make changes to the site as you see fit whenever you want - there are times you might need an immediate change done during non-business hours. This allows you to focus on creating high-quality information and content for your site without having to manually update the software regularly. With a content management system, you can easily create and edit your content using a variety of tools (such as a word processor or website editor), and then automatically upload your updated content to the system.
The CMS also allows you to keep track of the many different types of content and pages on your site, which is crucial for maintaining a consistent look and feel. A good CMS also allows you to track visitors and is integrated with Google Analytics. This allows you to see trends along with visitor paths on your website - so you can easily evaluate what parts of your website are working well and not. Google Analytics is by far the best way to track your website's performance but it is convenient to have access through a CMS so you can instantly make changes as you see fit. It also gives you and your staff the ability to make changes when needed - including adding specials, new blog posts and so on.
A website that is not secure can be accessed by anyone with Internet access. A secure website uses a variety of security measures to protect the information on your site. The most common security measures are:
SSL (Secure Sockets Layer) - This is a protocol that encrypts the data being sent between your web server and the browser. It also adds an extra layer of security to your site, allowing you to prevent others from viewing or tampering with the data being sent. It is important to use SSL on all pages on your site, but it's also important to use it when you are submitting forms and other sensitive information as well.
HTTPS (Hypertext Transfer Protocol Secure) - This is another protocol that encrypts the data being sent between your web server and the browser. It also adds an extra layer of security to your site, allowing you to prevent others from viewing or tampering with the data being sent. It is important to use HTTPS on all pages on your site, but it's also important to use it when you are submitting forms and other sensitive information as well.
The most important reason is to protect your website from hackers. A hacker can break into your site and steal all of your information, including credit card numbers, passwords, and other personal data. They can also cause damage to your site by deleting or changing important files. This can make it difficult for you to get the information you need from your site.
There are several ways that you can check if your website is secure: You should always use SSL (Secure Sockets Layer) on all pages on your site. This will encrypt the data being sent between the browser and the server, making it more difficult for others to view or tamper with the information being sent. You should also use HTTPS (Hypertext Transfer Protocol Secure) on all pages on your site. This will encrypt the data being sent between the browser and the server, making it more difficult for others to view or tamper with the information being sent. You should also check that there are no errors in any of your code by using a web page analyzer tool such as W3C Validator.
This will allow you to see if any of your code has been broken into by a hacker and will let you know if any errors in it could make it easier for a hacker to break into it or even worse, allow them access to sensitive data. Is having a secure website important for SEO? It will also help to ensure that your site is indexed by search engines such as Google and that it ranks higher in the SERPs (Search Engine Results Page). A secure website is an important part of the search engine ranking factors with Google!
There are a few benefits that hiring a professional web design company has to offer its clients. One of the biggest advantages of hiring a professional web design company is the level of expertise that they possess. A professional web design company is rigorously trained in the different aspects of web development. They also possess the ability to work with various types of sites, including those for small businesses, non-profit organizations, and even personal sites. They understand how to plan and build a site that meets the needs of every type of site visitor. The main reason why you should hire a professional web design company is that they have the experience and expertise to create a website that will be effective for your business. They can create a site that will be easy to navigate and use. They also understand how to make sure that your site is mobile-friendly, which means it will work well on any type of device.
There are some disadvantages to hiring a professional web design company. The biggest disadvantage is that they may not be able to meet your budget. This can be an issue if you do not have enough money to pay for their services upfront, or if you do not have enough money in the budget for them to complete the project on time. You may also find it difficult to communicate with them because they are busy working on other projects, so it may take longer than expected for them to get back to you about your project.
SayWhat Consulting can find you the right website designer for your budget and business. Contact us if interested in learning more.
It is important to have beautiful imagery on your website. Images are a great way to help people understand your business. You can use stock images, or you can hire a professional photographer to take pictures for you. Either way, you must have the right to use the photos on your website. You need to have this in writing. To use stock images on your website, you must have the proper license for those images. You need to have a license for every image on your website that you use. This is especially important if you are using images that are copyrighted. You need to get the copyright holder’s permission before using the image on your website. It is HIGHLY recommended that your website designer sets up the stock photo account in your name and that all of the images are under that account. You then will have full access to the rights now and be able to prove that for as long as need be. This legally protects you from a copywriting lawsuit in the future.
You need to have it in writing that you own the website, the design and everything related to it. This will ensure if you decide to switch firms or hosting, that you can easily do it with no issues. You will also be protected from any malicious acts done to your website. If you are contracting a web developer for the first time, it is a good idea to get a written site contract that spells out the responsibilities and ownership of the website.
Understanding what is working and not working for your competitors can be helpful with the design of your website. This allows you to see their pros and cons - along with making the mistakes they likely made when they were designing the website. We recommend making a list of 5 competitors and going through their websites and making a list of things you like and dislike. If you share this with your website design team they will have a better idea of what you are looking for and what to avoid.
It is important to not copy them obviously, the most important thing is to figure out the direction of your web design project. We also recommend doing the same for websites that are not direct competition and make the same list. The better idea you have of what you like and dislike - the easier the design of your new company website will be for you and the web designer you hire.
Search engine optimization is one of the most important factors for your website. You can learn more about it on our SEO page. It is important to note that your website design needs to be focused on being able to excel in SEO. This means that the website has to be easy to use, easy to navigate, quick and follow all of the guidelines Google has made clear are important. The website needs to be focused on the user and provide them with the most user-friendly experience possible.
Font size and font style play a significant role in the design of your website. The font size you choose for your website should be based on the amount of text you intend to have on your website. You can test different font sizes to see which one works best for your site. You can also use a free online tool such as Fontsquirrel to check out different font sizes and styles for your web pages.
Fonts are an important part of any website because they help create something visually appealing and easy to read at the same time. Typeface choice is very important since it can make or break your website’s aesthetics. Poorly chosen fonts can make a website look crowded and dull, whereas a great font can make your content stand out and make your visitors feel more at ease. Choosing the right font for your content is equally as important as choosing the right font for your branding.
It is important to ensure that your text is easy to read on all devices and generally just easy to read as well. We have all seen websites that have extreme cursive fonts that are difficult to read. Those types of fonts hurt your conversion and are not user-friendly. When deciding on your website fonts - think about the website visitor first.
Every browser is different and despite your website (hopefully) being responsive, it is still important to test the website across all browsers to make sure there are not any formatting issues that can change the look of your website. The most popular website browsers are Google Chrome, Safari, Firefox and Microsoft Edge. It is important that your potential customers have the same experience across all platforms and web browsers. There are several ways to test the compatibility of your website with different browsers. You can use a simple online compatibility test or you can install a dedicated extension to test the compatibility of your website with different browser settings.
Here are some of the most forgotten elements that should be included in your website design. The 10 most popular functions to include in your website design will assist you in ranking higher on the search engines and convert more business!
A contact form on a website allows visitors to easily fill out a form on your website and send you a message. When you offer a simple contact form on your website, you allow your visitors to easily reach you and send you a message. This allows your visitors to easily reach out to you and allows you to easily respond to their messages. When your visitors send you messages, you receive them directly and can easily reply to them. A contact form is an important conversion tool for your website and it should be easily accessible on every page of your website.
It is important because it allows website visitors to easily access the information they are looking for on your website. This is especially useful when your website contains a large amount of content and a search function allows visitors to search your site and view the content quickly. A good search engine-friendly website is easy to navigate, has good quality content and is well organized.
A blog that allows you to easily communicate with your visitors and share information with them. A blog is a great way to communicate with your visitors and share information with them. It allows you to easily post new content on your website and keep your visitors informed about what is happening on your website. A blog also allows you to easily respond to comments posted by your visitors, which can help build trust between you and your visitors. Blogs are also great for search engine optimization because they add good quality content that is relevant to the topic of your website. Good quality content on your website will help build trust between you and your visitors and help increase the number of people who visit, subscribe and buy from your website. Content is one of the most important aspects of any good website because it provides value for the visitor by providing them with useful information on a certain topic or subject matter related to what they are looking for on the internet at that time. Content is also very important for search engine optimization because it helps improve search engine rankings by adding keywords related to what a person may be searching for online at a certain time, which can lead them directly to a specific page on your site if they are searching for something specific related to what that page is about.
An email newsletter is a great way for you to communicate with your subscribers and share information with them. It allows you to send out emails regularly, which can help keep subscribers informed about what is happening on your website or business. Email newsletters are important to have on your website and implemented on your website design because they can generate both repeat and new business for your company. They give you an instant ability to email directly to potential and current clients promoting your services or special offers.
Social media integration on your website allows your website visitors to share your content on social media platforms like Facebook, Twitter, and Instagram. This is very helpful because it allows your website visitors to interact with your content in a new way, and it can also help your site’s search engine ranking. By showing your content to your followers on social media, you are giving them a reason to visit your website again and again. With the continued relevance of social media, it is important to have a website that allows your visitors to share content they feel is interesting and be able to interact with your business in a method they are used to. Social Media can assist your website growth and your business's income so it is important to properly showcase your social media platforms.
Online stores are very simple to add to your website and numerous services handle that for a minimal fee. Having an online store on your website is important because it allows you to sell products directly from your website and is very helpful because it allows you to reach a larger audience and make more money. It allows you to have a secure payment system that will allow your customers to purchase products from your site with ease and securely.
An RSS feed is a way for websites to syndicate content to their readers via email or an RSS reader. The feed typically lists the latest articles, posts, or videos from the website in a format that can be easily read by a computer or smartphone. An RSS feed allows website visitors to stay up to date on your latest blog posts and receive notifications when new content is available. It also allows you to share new content with your followers via email or an RSS reader. On the website, you can easily create an RSS feed for your website.
A Content Management System (CMS) is software that allows you to easily update your website. It allows you to add, edit, and delete content on your website without having to know how to code. There are many different types of CMSs available for free or for a fee. Some of the most popular CMSs are WordPress, Joomla, Drupal, and Magento. Each one of these CMSs has its own set of advantages and disadvantages. It’s important to do your research to find the best fit for your business. Choosing the right platform for your business can make a huge difference in the way your visitors interact with your website and how easy it is for you to update your website.
A Responsive Website is a website that automatically adjusts its content to fit the size of the viewing device. This means that if you are using a smartphone or tablet, your website will adjust to fit the screen size. This is a particularly useful feature for mobile users, as they do not have access to larger desktop monitors. This also allows a website to be designed to work better on different screen sizes, such as tablet devices versus mobile phones. Another feature of a Responsive Website is that it allows the website to adapt its look to the size of the viewing device. If your website is designed for a tablet computer versus a mobile phone, for example, then the website will automatically adjust its layout to fit the larger screen of the tablet computer. It is important to have a website that meets the user's preferred method of viewing its understanding that will both increase your conversion and your search engine rankings.
The effectiveness of a call to action greatly depends on the situation and audience. A call to action (CTA) is generally a phrase or button that includes the goal of what should be done next by the audience on your website. Customers want to accomplish goals faster, so they can make purchasing decisions right at the top of your website through your information architecture. The steps may involve registration, filling out forms or inputting info into fields on specifically marked sections on your website, finding answers via charting data or images, clicking products/services and much more. The color of the call to action button can be used to tell the audience that a certain action is required. For example, one call to action can encourage the audience to enter their email address for a newsletter subscription. To have an effective call-to-action button, it is important that you place it in a prominent and noticeable location on your website so that your visitors will notice and take action without even thinking twice about it. There are numerous changes in technology that have advanced the possible CTA's you can have on your website and how interactive they are with your website visitors.
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