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Search Engine Optimization is the process of making your website as friendly with the search engines as possible, with the goal of the search engines then rewarding your efforts by listing your website higher in their results, for specific search terms. There are numerous factors that are evaluated by the search engines when they are ranking a website – including your content, the way your website was built, the user friendliness of the website, the user control of the website among dozens and dozens of other factors.
With search engine optimization, it is important that your website is focused on providing detailed information to your end user (website visitor) and also written in a way that the search engines can easily read and understand. This allows them to comprehend what your website is about and if they feel that your content is relevant they will rank your website higher for the specific terms that you are targeting. The more relevant your website is for specific subjects the higher your website will rank with Google and the other search engines. The search engines use multiple search engine ranking factors and well written, original content is one of the most important things that you can do to grow organically online and be a trusted source through the eyes of the search engines.
There are numerous methods that you can take to produce original content for your website including hiring a company to do it for you or doing it yourself. We cover this in depth both on our small business marketing blog and our section on content marketing. It is important to note that typically the content you create will be much better than content created by a company that you hire. It usually takes about the same amount of time because of all the editing you likely will have to do. There is a much higher probability of your content being unique if you are writing it because you have personal knowledge of every single service you offer and you are comfortable describing the services in your own words, as you likely do on a daily basis. We have figured out a few solutions that make it much easier and less time consuming which is typically the chief complaint when it comes to creating original content for your website.
Search engine optimization involves numerous factors which are weighed by the search engines and used to determine where your website ranks for certain keywords. It is important to note that search engine optimization includes your website but also factors outside of your website. We call this on site SEO and offsite SEO. We have covered that in much more detail below.
In short on site search engine optimization is focused on things that you directly control within your website (content, pictures, videos, website coding and speed etc) and offsite SEO is primarily related to things that you have less control over like websites that link to you, your online reviews and the uniformity of your business online.
There are numerous benefits of search engine optimization for your website and for your business. The first and most obvious is your website will receive more traffic specifically focused on the services that you offer for people that are in your target market. This highly increases the chances of potential clients finding you when they go to Google or any other search engine and are searching for specific services, questions or advice. It is important that your website is focused both on the services you offer and also on the locations that you serve.
There is also a trust factor when your website ranks high on the search engines because users know that high-ranking websites are trusted by that search engine and therefore they can trust the results that they receive for whatever they searched for. This means that you will get more traffic and the people visiting your website will initially trust your business more because you were ranking higher on the search engines. There are a lot of factors that can hurt the trust factor, like online reviews, a poorly constructed website or not promptly returning emails but those are in your control. This is one specific factor many businesses overlook when considering search engine optimization. It is difficult to measure how much it will increase your conversion of clients from online sources but we often hear from new clients that one of the factors that made them choose to do business with us was that we were ranking very high on the search engines.
Another thing that many business owners do not consider when evaluating the benefits/costs of search engine optimization are that the metrics used to rank high on the search engines help their business grow and convert new clients at a higher rate. The ranking factors used by search engines like Google are heavily influenced by how trustworthy your website is and how well you are represented online. One factor that is heavily considered by the search engines is the user-friendliness of your website. You reap the benefits of ranking high on the search engines because of the user-friendliness of your website. This also means that you are converting more clients because your website is very user-friendly and full of unique content that is useful in order to make an educated decision. Majority of all your marketing efforts inevitably will lead to your website and a user-friendly website rich with good content will convert those potential clients at a much higher rate.
A long term benefit of search engine optimization is that once you begin ranking high organically for certain keywords those clicks and that traffic is free and unlimited. Assuming that you reach top organic placement on the search engines it will save you hundreds if not thousands of dollars every single month in costs and the volume of new business it creates will also be significant. Importantly, SEO is not a short term project and requires patience and a well-developed strategy. The company that you work with makes all the difference in the world. Much like a professional chef compared to an amateur – you can have all the right ingredients but one wrong measurement can change the entire end result. It is important you work with a company that understands the long term plan and exactly what is needed in order to achieve top results.
This does not mean that you should not consider using pay per click advertising which combined with search engine optimization can heavily increase your conversion rates. This is because when a client is searching for a certain service and they see your website on Google AdWords, they then see your website on Google maps and organically the conversion rate of that person greatly increases. Naturally when they see your business multiple times, the likelihood of them clicking on your website greatly increases and they instinctively trust your brand because of the multiple first page listings. It also helps with conversion - the more real estate you have on the first page the higher the chance of that person converting into an actual client.
This is also why it’s quite important to focus on the Google local results which list your business in the map section. These listings are valuable and get significant traffic - it is important that your strategy for search engine optimization includes a well thought out plan of how to get and maintain top rankings on the map listings. There are numerous factors that affect how you rank on the maps which we also cover in detail below.
Finally, if you are ever “guaranteed” results or told to expect top placement within a few months immediately move on to the next company. Google specifically recommends “Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our "Add URL page" or by "submitting a Sitemap" and you can do this yourself at no cost whatsoever.” SEO Guide From Google.
Top placement on the first page of the search engines is not an easy task to accomplish because it requires a lot of fresh content, a well coded website, patience along with google friendly search engine optimization techniques. This is why hiring the right company is of such importance. It is also important to choose a company that does not promise the world but has a long track record of succeeding for its clients.
On-site SEO factors will include the content of your website, the speed of the website, the user friendliness of the website, keywords used throughout the website, the architecture of your website (how easy is it for the search engine to navigate and find information) along with numerous other factors they weigh.
It is important to distinguish a few common mistakes that people make when addressing their on-site SEO. There are a few important things to note.
On-site SEO means you have the ability to be in control of the user experience including the website speed, how easy the website is to navigate throughout the website and how easy it is for the website visitor to be able to contact your business. We cannot stress enough the importance of focusing on the user experience. The search engines do not want to send their website traffic to destinations that people will not be able to find what they’re looking for in an easy manner. It is important that the SEO firm that you higher understand the importance of user-friendliness as it is tied to the optimization of your website along with understanding the importance of it for converting that traffic into a paying client.
In general, your goal is to have a website that is fast, easy to use and navigate with great original content including videos, articles and photos. Whenever you add something to your website, ask yourself if this will be something a site visitor will find useful and relevant. We offer a detailed online marketing audit at no charge which can evaluate both your on-site search engine optimization along with your offsite SEO. Free Online Marketing Audit
Off-Site SEO factors include things like your online reputation, the websites that link to you and if they are considered trustworthy links and also the user’s location. The search engines are much more likely to show Los Angeles related results for visitors located in the Los Angeles area. Unfortunately, many SEO companies use dishonest tactics with the hope of short term gains – trying to generate a mass amount of incoming links to your website in hopes it will increase your rankings. It may work short term, but Google always will catch up and then will heavily penalize your site long term. This is why it is so important to not work with a company that “guarantees results.”
Links are a vital part of the search engine rankings of your website but it is also important to understand other offsite factors that are weighed by the search engines. This includes social media marketing efforts, your reputation online and numerous other things which sometimes are completely out of your control. It is important that your social media channels are updated often, with good relevant content. Your reputation online is vital – yet it is impossible to have all positive reviews. It is important that you respond to both negative and positive reviews – it shows the search engines that you are a real business, that you reply to clients and that you are actively addressing issues, both positive and negative.
It is important that your business address matches throughout all the referral websites online. One simple thing that you can do without having to hire a marketing company is to make sure that your business address is the same across all websites including your Google Profile, Yelp, Yahoo Profile, Map Quest (yes that still exists) and so on. This helps the search engines verify that your business is legitimate and has an actual location which assists in your rankings on the map listings. There are numerous services that can do this at a relatively low fee and it will have an immediate and lasting positive effect on your marketing efforts online. This is important because if you have different addresses for the same business it can confuse the search engines especially when you do not have multiple office locations. This is very common for businesses that switch to a new larger office or a new location but forget to update all of their web properties to match. It is a simple fix and well worth taking the time to be sure they are all correct, updated and match with each other. This will directly help you rank better on the map listings across all the search engines.
One of the first things we highly recommend is a full audit of all your incoming links. This is very easy to gain access to through the Google Search Console and very important long term for your website rankings and results. You want to know immediately if you have bad links going to your website, usually done by a previous or current digital marketing firm in order to get you short term immediate gains, in hopes of keeping your business. Free Online Marketing Audit
Quality Content – The best way to produce the best content is have the user in mind. If you were a website visitor – brand new and never on your website before – would you find your content interesting and helpful? Was the content easy to find? We always recommend having a third person review your content, someone not as familiar yet willing to be upfront with you for needed changes. SayWhat Consulting can handle all of this for you.
Keyword Research: Know what you are targeting and why. Sometimes the most common terms are not the smartest tactic and don’t get near the traffic you would think. Your SEO company should have this handy, and very easy to produce for you. This is often overlooked and such an important factor for your website’s optimization. There are also numerous ways for you to do your own research however it is usually the best idea to leave it up to the experts. SayWhat Consulting can handle all of this for you.
Content Updates: It is important that you keep your website updated with fresh content, at minimum on a monthly basis, but ideally weekly. It is vital to your success on the search engines for numerous reasons. This is why it is so important that you have a detailed content plan, focusing on your targeted and researched keywords. We can develop and implement a content plan for you – or create the content plan and you can implement it.
QxA’s: This is becoming more and more relevant with the search engines. They are frequently giving websites that have thorough and detailed answers to their website visitor questions higher rankings and special treatment, especially because the search engines want to show direct answers on the top of the first page, to specific questions. Thankfully, this is one of the easiest and most helpful plans to implement. It will require only about 20 minutes of time a week for you and have long term measurable ROI and results on the search engines.
Video Content: The second largest social media platform is YouTube – and there is a reason. It is important and vital to your success to implement a video SEO plan as well. We have simple and easy ways to produce a lot of videos, quickly. The SEO value is tremendous as well and more importantly, it will heavily increase conversion because the website visitors can hear your voice, see your actions which makes such an impersonal medium – personal. SayWhat Consulting can handle all of this for you.
It is important to note from the start that SayWhat Consulting does not offer SEO services. Our Consulting services give you the chance to let us manage your SEO Company for you and find the right fit for your business. If you are like most business owners, you have been through multiple SEO firms with little or nothing to show from it. We take the guess work out of choosing an SEO company including interviewing them, managing them and ensuring all their resources are being used to benefit your business. WE MAKE SURE YOU ARE THEIR MOST IMPORTANT CLIENT! We will make sure all the work that has to be done is being done. We will look out for you and make sure you are not being taken advantage of. This does not mean you have to switch SEO companies unless they are doing nothing for you or you are unhappy with them. SEO companies are happy to run your credit card monthly but we ensure that they earn every penny you are paying and that your success online is of their utmost priority. We know all the tricks in the book and will do everything to ensure your success online. We also can assist you in finding the right company for your specific needs!
Yes, it is. These are basic guidelines that you can use to help improve your SEO. We hold monthly meetings with our clients to go over all the specific details of SEO that they should be doing for their website. We would love to work with you on this as well.
Obviously, an entire book can be written on SEO and it will be outdated by the time it is published. It is important to stay up to date and your job to make sure your website company is staying on top of it. The best step you can take is giving us a chance to review your entire online marketing efforts.
In our opinion, the strategy that will never fail is to keep the end user in mind. This means focus on the user experience by providing good content that is original, a website that is fast, mobile friendly and easy to navigate. It is important you make sure the content is easy to find and that you leave the website experience in the control of the end user. Meaning, try to avoid things like videos that just start playing, or songs that automatically start etc. If you focus on the website visitor and their experience you will be fine long term.
Below please feel free to review common questions our clients, and potential clients are asking us about search engine optimization. It is important to understand that every single business is unique but in general these are all relevant for any business with a website.
The best way to do this is to do a full link analysis of your incoming links. This takes a good amount of time but is an extremely smart investment. Bad links coming to your website, typically added by an old SEO company using black hat SEO techniques are important to remove for your website's growth. You can add all the content you want and SEO your website as much as you can - but if your website is penalized by the search engines because of them, there are no efforts you can take to boost your rankings until you have them removed. It is important to find the bad links and after identifying the bad links that are likely hurting your websites rankings, you can disavow those links in the Google Search Console. You can easily find a list of all your incoming links on your Google Search Console but the tedious process is going through each link, identifying the website, its domain authority and relevance and determining if it is a legitimate link to your website or not.
Backlinks are links from other websites that point to your website. These links are important because they tell search engines that your website is relevant and popular. The more backlinks you have the more likely it is that your website will appear higher on the search engine results pages. There are several ways to get backlinks to your website. The best way to get backlinks is to create quality content that people want to read. It is important to not purchase backlinks and use link farms that promise you hundreds of high-quality links going to your website. The chances are very high it will hurt your online rankings long-term, including getting your website blacklisted from the search engines. It is important to work with a company that truly understands the value of good backlinks as well as a strategy on how to get them. If you are doing it yourself there are several resources out there that can assist you, along with several blogs that have updated lists of websites that offer both follow and no-follow links.
When you are trying to determine if a backlink is good or bad for your website, there are several factors to consider. First, you want to look at the website that is linking to your website. If the website is a high-quality site, then it is likely a good backlink. If the website is low-quality or spammy, then it is likely a bad backlink. Second, you want to look at the anchor text of the link. Anchor text can be either a keyword phrase or brand name. If the anchor text contains your keyword phrase or brand name, then it is likely a good backlink. If the anchor text does not contain your keyword phrase or brand name, then it may be considered spammy and could hurt your search engine rankings in the long run. It is also important to review the domain authority and page authority of the website that is linking to you. Domain authority is a score that Google assigns to a website based on the quality and quantity of links pointing to the website. Page authority is similar to domain authority, but it is specific to individual web pages. If the website linking to you has a high domain or page authority, then it is likely a good backlink. The other thing to consider when you are reviewing links to your website is if the link makes sense. Random links to your website from irrelevant websites can appear to be spammy based off of that alone. The best choice you can make is hiring a professional to thoroughly review your backlinks and provide you with a report that is easy to understand.
When you disavow a spammy link, it means that Google will ignore the link and not count it as a backlink to your website. The link will still be on the website, but it won't affect your search engine rankings. As long as you properly disavow it, then you will not be penalized because of the link. However, we recommend trying to get in touch with the webmaster of that particular site, prior to reporting it as spam to Google. If you can get the link removed, then that is the best option.
Internal linking is the process of linking from one page to another on your website. It is a way to make sure that all of your pages are connected and that they are all pointing to the same page. This is important because it helps search engines understand what your website is about. Search engines use internal links as a way to determine what your website is about. If you have a lot of internal links, then search engines will know that you have a lot of content on your site and they will be able to determine what your site is about more easily. Internal linking also helps people find the information they are looking for more easily because it makes it easier for them to navigate through your site. One of the most important ranking factors, when search engines evaluate your website, is user-friendliness - having a well-structured internal linking system helps achieve a better overall user experience.
301 redirects are used to tell search engines that a page has moved. When a page is moved, the old URL is still valid, but the new URL is different. This tells search engines that the page has changed and they should update their records accordingly. The old URL will continue to work as normal, but the new one will be used for all future links. This is a very important step in SEO because it tells search engines that your site has moved and they should update their records accordingly. Most importantly, it transfers all the value of your old domain to your new domain - meaning if your current website is 10 years old that age will transfer to the new domain and give you the same authority online as your old website.
Anchor text is the text that appears in the link to a website. It is important because it tells search engines what your website is about. For example, if you have a website about cars, then you would want to use words like "car" or "cars" in your anchor text. If you don't use these words, then search engines will not know what your website is about and they will not rank it as highly as they could.
These are the algorithms that Google and the other search engines use to rank your website on its search engine results page. These algorithms are constantly being updated to make them give users the best possible matches for their specific searches on Google. While these algorithms are important, they are not the only thing that matters when it comes to ranking your website on Google. There are multiple factors that Google looks at when deciding where to place your website on its search engine results page. The most important of these factors is the quality of the content on your website. When you rank well on Google, it only makes sense that you will also rank well on other search engines. This means that you should focus on creating high-quality content on your website and include relevant, useful information in your headlines and descriptions.
Keywords are the words that people type into search engines when they are looking for something. There are several ways to choose your keywords for search engine optimization. The most effective way to choose your keywords is to use a keyword research tool. There are several keyword research tools available online, but the most effective tools use computer-based research methods to gather keyword data. One of the most popular keyword research tools is Google's Keyword Tool. This keyword research tool is easy to use and provides several useful features. The first and foremost is the ability to view and analyze keywords data. This data can be used to make keyword suggestions to improve search engine results for a specific term. Another useful feature of the Keyword Tool is its ability to show potential customers how they can benefit from using a certain keyword in their business or marketing campaigns. It is wise to list out all of your services or products offered and heavily research them online to figure out which are most popular. It is important to understand specific terms for each service you offer. As an example, if you are a family lawyer in Boston, what would be the most common search terms that generate new clients into your practice? It could be Divorce Lawyer in Boston or Family Attorney near me. There are several variations and depending on the size of your website and how well it is optimized - your goal should be to rank well for all variations of those specific search terms. As mentioned above, the best research tool is the Google Keyword Planner!
Search engines can read images and understand what is in the image. This is a great way to add more content to your website without having to write any additional text. You can use images for your product descriptions, for example, or you can use them as a way to add more information about your business. If you are using images on your website, you must optimize them so that search engines can read them and understand what they are about. You want to make sure that the alt tag of the image contains relevant keywords and that the image file name contains relevant keywords as well. This will help search engines understand what the image is about and will help with your rankings in Google Images when someone searches for those keywords.
It depends on the website and the SEO campaign. Some websites will see results within a few weeks, while others may take months or even years to see results. It is important to remember that SEO is a long-term strategy and it takes time to build up your rankings in Google. You should not expect to see immediate results with SEO, but you should expect to see results over time as you continue to work on your website and your SEO campaign. There are metrics you can and should track to gauge the growth of your organic rankings. The crawl rate of your website is an important thing to track along with your average organic positioning. Google and the other search engines give tools to measure if your website is moving in the right or wrong direction. SEO is a long-term strategy that requires patience and the ability to look at the SEO signals which can show you whether your website is growing or not growing. It is important to never use website traffic as a sole measure of the effectiveness of your SEO campaign because your website traffic consists of all traffic, including Social Media, word of mouth traffic, traffic from review websites and so on. If potential client types in your business name, and clicks on the website - that would be considered organic traffic even though that likely is not a keyword you are actively doing SEO for, mainly because your business name will show up usually either way as the first listing in your area.
There are many ways that you can tell if your website is optimized for search engines. One of the easiest ways is by using Google Search Console (formerly known as Webmaster Tools). This tool allows you to check how well your website ranks in Google both currently and historically. You can also use this tool to check how many pages are indexed by Google, which keywords are ranking for your site and what errors there might be on your site that could be preventing it from ranking well in search engines. Another way that you can tell if your website is optimized for search engines is by using a free online tool like Moz or Keyword Tool from Ahrefs. These tools allow you to enter a keyword into the tool and then they will show you how many pages rank in Google for that keyword, what their domain authority is and what their page authority is as well as other information about the pages that rank for that keyword. You can also review incoming links to your website and if you have any security issues or other issues with Google. Another great tool for evaluating your website is the Google Page Speed insights. You just have to plug your website address into the tool and it will rank your website's speed and user-friendliness - giving you a very good insight into what you need to improve to succeed with search engine optimization. One important thing to always evaluate and look at is your XML sitemap. An XML sitemap is a detailed list of your website’s URLs that shows which pages each URL points to as well as when the page was last viewed. When creating your XML sitemap, you must list all of your URLs and not just the ones that are relevant to your website’s main content. When properly read by Google it allows them to index your website faster and get to the content you want them to see.
A search engine spider is a program that crawls the web and indexes the content of websites. The spider will then send this information to the search engine's database. Search engines use spiders to crawl and index websites so that they can be included in their search results. The spiders are also used to identify new content on a website so that it can be added to the search engine's database. With the help of these spiders (aka. crawlers), search engines like Google and Bing can index much more content on the web in a small amount of time. As soon as a new website is indexed by a search engine the process of search engine optimization begins.
Meta tags are HTML tags that are placed in the header section of a webpage's code. They are used by web browsers and other programs for them to display information about a web page such as its title, description, keywords etc... Meta tags are also used by search engines for them to display information about a webpage when it appears in their results pages or when someone searches for something related to that page. These are important because it is what the end-user will see when they see results on the search engine. We recommend having relevant content about that specific page including calls to action to incentivize the visitor to click on your website.
If you are just starting out with SEO, then you may be wondering if you should stop SEO after achieving good rankings. The answer to this question is no. You should continue to work on your SEO and keep it up to date. It was not a simple process for you to achieve top rankings and it is important to remember that every single one of your competitors is now trying to take over your search engine rankings. The best way to maintain your rankings is through continual and solid SEO. The worst decision you can make is cutting out SEO once you are on top. You can also use your high rankings to begin consideration of targeting new keywords that may drive your company more clients.
Long-tail keywords are keywords that are not as competitive as the more popular keywords. Long-tail keywords are also known as "long-form" or "long tail" keywords. Long-tail keywords are usually used by businesses that want to rank for a specific keyword, but they do not want to pay the high cost of ranking for a more popular keyword with pay-per-click advertising or SEO. With SEO, long-tail keywords are easier to rank well for. The fewer the words, the more difficult it will be to show up on the first page. As an example, if you were a plastic surgeon located in Houston - you have a much higher chance of being on the first page for the term "plastic surgeon Houston" versus only the keywords "plastic surgeon." The same would be true for a DUI Attorney in Phoenix - they would have a much better chance of ranking well for the search term "DUI attorney in Phoenix" instead of a short keyword like "DUI" or "DUI lawyer". Short-tail and long-tail keywords have different meanings. Short tail means that the keyword is very competitive and it is very difficult to rank for it. On the other hand, a long tail means that the keyword is less competitive and it is easier to rank for it. We have also found that long-tail keywords typically convert at a much higher rate because the person searching is seeking specific information instead of broad information. This typically means they are closer to making a final decision.
Domain authority is a measure of the strength of your site's links to other sites. Page authority is a measure of the strength of your site's links to other pages on your site. The two are related, but they are not the same thing. You can have a high domain authority and low page authority or have a high page authority and low domain authority. You can improve both by improving links to other sites as well as to your pages on your site.
There are numerous techniques that unethical SEO companies can use to try to get your website ranking quickly on the major search engines. The main way they do this is by purchasing spammy links to your website. This is a very common practice, and it is against the search engines' guidelines. The search engines are constantly monitoring for this type of activity and will penalize websites that are found to be doing this. The SEO companies that use these tactics do not have your long-term future in mind - when Google catches on (and it will) your site can be blacklisted and cause long-term issues for your search engine rankings. Sometimes the only answer is to start fresh, with a new website, new domain, new content and so on. There is no quick fix when it comes to SEO - you have to do it the right way and also be patient.
Alt-text is the text saved to a photo that explains what the image is about to the search engines. For example, if you have a picture of your business office, your alt text could be the name of your business and your location. It is important to have the alt text be relevant to your business and the keywords your website is focusing on.
Robots.txt files are used to tell search engines which pages on your site should be indexed by them and which should not be indexed by them. They can also be used to tell search engines how to index certain pages on your site (for example, if you want Google to index all of the images on a page but not index the page itself). These files can also be used to prevent certain types of content from being indexed by search engines (for example, if you do not want Google or other search engines from indexing all of the images on a page).
Title tags are the first line of your website’s content and are a critical part of your SEO strategy. Title tags are a key SEO factor because they help search engines understand the topic of your website and what it is about. Title tags are a great way to highlight the main points of your website, as well as provide a user-friendly navigation. You should always include the keyword you wish to rank for in your title tag. Title tags are the most important part of your internal search engine optimization. It is essential to have a title tag that is descriptive, accurate and relevant to your site and that specific page within your website. Each page within your website should have an individual and relevant title tag.
Search Engine Optimization (SEO) stands for Search Engine Optimization, which means making sure that you are ranking well in search engine results pages (SERPs). The goal of SEO is to make sure that you rank well in SERPs so that people can find you when they are searching online.
Search Engine Marketing (SEM) stands for Search Engine Marketing, which means making sure that you are ranking well in paid advertising results pages.
We work in numerous industries such as family law attorneys, criminal lawyers, law firms, plastic surgeons, cosmetic surgeons, med spas, cosmetic dentists, pest control, roofing services and so on. We point this out only so you know our level of expertise across all industries (or most) and that every SEO strategy is unique to the specific industry. Also, if you have an particular question that you cannot find here, or above, please just contact us via email or call us at (424) 235 -8704. If you are unsure how your online marketing is actually going, you can also take advantage of our free online marketing audit, which will provide specific details on the health of your online marketing efforts and any potential adjustments that might help.
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