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CALL TODAY: (316) 247-2466
Love the look of your website...but hate your online rankings and conversions? This is for you!
We encourage you to watch this 2 minute video which goes over exactly what a website takeover is, how it will benefit your business, if your business is a good fit and the process involved. There is a lot more detail below as well. A website takeover improves conversion, your search engine rankings and increases your profits.
You love your website but hate your rankings and conversion online!
As a digital marketing company, we understand that your website is often the first impression potential customers have of your business. A website takeover is perfect for you if you love your current website but it is not showing up well on the search engines or converting website traffic into actual business.
A website takeover is crucial because it transforms your site into a powerful tool that drives business growth. By taking over and recoding your existing website, we ensure it is fully optimized for search engines, enhancing your visibility and attracting more organic traffic. We also create a responsive, user-friendly design that provides a seamless experience across all devices, which keeps visitors engaged and increases conversion rates. Our comprehensive approach addresses outdated code and security vulnerabilities, ensuring your website is not only modern and efficient but also secure and scalable. Investing in a website takeover means staying competitive in a rapidly evolving digital landscape, maximizing your marketing efforts, and ultimately achieving your business goals more effectively.
There may be other, less expensive options as well but it is truly on a case-by-case basis. The only way to know is by letting us perform a free digital marketing audit. If you are reviewing this page, it is because your website is not performing as well as you hoped. We encourage you to take advantage of the digital marketing audit to figure out any potential issues you may have.
In the fast-evolving digital landscape, having a robust and optimized online presence is paramount for business success. As a digital marketing company, we offer a comprehensive service known as a "website takeover." This involves us doing a complete recoding, making it more search engine-friendly, fully responsive, and tailored to meet modern digital standards.
A website takeover is more than just a redesign; it is a holistic approach to revamping your digital presence. It involves:
1. Assessing the Current Website: We analyze your existing website's performance, identify strengths and weaknesses, and understand user behavior. This thorough review provides us with insights into areas that need improvement and those that are performing well.
2. Strategic Planning: Based on our analysis, we develop a tailored strategy to enhance user experience, improve search engine rankings and align the website with your business goals. This strategic planning ensures that every change we implement serves a clear purpose.
3. Complete Recoding: We rebuild your website from the ground up using search engine and user friendly coding standards to ensure optimal performance, security, and scalability. This comprehensive recoding ensures your website is up-to-date with the latest technological advancements.
4. Search Engine Optimization: Our team implements advanced SEO techniques to improve visibility and attract organic traffic. This includes optimizing on-page elements, improving site structure, and ensuring search engines can easily crawl and index your site. We also do a full competitive analysis to ensure that every keyword relevant to your business is being targeted.
5. Responsive Design: We ensure your website is fully responsive, providing a seamless experience across all devices. This means your site will look and function perfectly whether accessed on a desktop, tablet, or smartphone.
Sure! Here are the Benefits of a Website Takeover
1. Enhanced User Experience (UX)
When we take over your website, we focus on creating an intuitive, user-friendly interface that enhances user experience. This involves streamlining navigation to make it easy for visitors to find what they need quickly. We also optimize load times by reducing unnecessary elements and compressing images, ensuring that your website loads swiftly. With more people accessing websites via mobile devices, we ensure your site is fully responsive, providing a seamless experience across all devices. A positive user experience not only keeps visitors on your site longer but also increases the likelihood of them returning.
2. Boosted Search Engine Rankings
Poor SEO rankings hurt your business by reducing visibility and driving potential customers to your competitors. Our website takeover service includes a comprehensive SEO overhaul to boost your search engine rankings. We optimize your site for relevant keywords, ensuring they are naturally integrated into your content. By creating high-quality, engaging content, we help you attract and retain visitors. Our technical SEO improvements address issues such as site speed, XML sitemaps, and schema markup, making your site more accessible to search engines and improving your rankings.
- Keyword Research and Integration: We conduct thorough keyword research to identify the terms your potential clients are searching for. By integrating these keywords naturally into your website's content, descriptions, headers, and tags, we ensure that your site ranks higher for relevant searches. This process involves a careful balance to avoid keyword stuffing, which can be penalized by search engines.
- Content Quality and Relevance: Search engines prioritize high-quality, relevant content. We create and optimize content that provides real value to your visitors, answering their questions and addressing their needs. This not only improves your search engine rankings but also positions your brand as an authority in your industry. This is also extremely helpful with your pay per click advertising and social media marketing.
- On-Page SEO: On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing title tags, descriptions, header tags, and image alt text. We also ensure that your URLs are SEO-friendly, using clean and descriptive URLs that include relevant keywords.
- Technical SEO: Technical SEO focuses on improving the technical aspects of your website to enhance its ranking. This includes optimizing site speed, ensuring mobile-friendliness, fixing broken links, and improving the overall site architecture. A well-structured website with a clean codebase is easier for search engines to crawl and index.
- Link Building: High-quality backlinks are a crucial factor in search engine rankings. We implement a strategic link-building campaign to acquire backlinks from reputable and relevant websites. This not only improves your site's authority but also drives more referral traffic to your site. We can review this in detail with your so you better understand the importance.
- Local SEO/Google Maps: If your business serves a local market, we optimize your website for local searches. This includes setting up and optimizing your Google My Business profile, acquiring local citations, and ensuring your NAP (Name, Address, Phone number) information is consistent across all online platforms.
3. Increased Conversion Rates
A well-optimized website is more likely to convert visitors into paying customers. We strategically place clear calls-to-action (CTAs) to guide users towards desired actions, such as making a purchase or signing up for a newsletter. Through A/B testing, we determine the most effective design elements and content for driving conversions. Additionally, we use data-driven insights to personalize content and offers for individual users, enhancing their experience and increasing the likelihood of conversion. By focusing on these areas, we help you achieve higher conversion rates and drive business growth.
- Clear and Compelling CTAs: Effective CTAs are essential for guiding visitors towards taking action. We design CTAs that stand out and use compelling language to encourage clicks. Placement is also crucial; CTAs are strategically positioned where users are most likely to engage with them.
- A/B Testing: We conduct A/B testing to compare different versions of web pages and determine which performs better. This involves testing various elements such as headlines, images, CTAs, and layouts to see what resonates most with your audience. Continuous testing and optimization lead to higher conversion rates.
- User-Centric Design: By focusing on the needs and behaviors of your users, we design a website that provides a seamless and enjoyable experience. Personalization techniques, such as recommending products based on past behavior, make users feel valued and increase their likelihood of converting. It is extremely helpful if we can review your analytics to better understand user behavior on your particular website. This also helps us identify potential issues.
4. Better Analytics and Tracking
Understanding how visitors interact with your website is crucial for making informed business decisions. Our website takeover includes the integration of advanced analytics and tracking tools. These tools allow you to monitor key metrics such as traffic, bounce rates, and conversion rates. By identifying trends in user behavior, you can adjust your strategies to better meet their needs. Measuring the return on investment (ROI) of your marketing campaigns becomes easier with accurate data, allowing you to allocate resources more effectively and improve your marketing efforts.
- Comprehensive Analytics Setup: We set up advanced analytics tools like Google Analytics and Google Tag Manager to track a wide range of metrics. This includes user behavior, traffic sources, conversion rates, and more. With detailed insights into how visitors interact with your site, you can make data-driven decisions to optimize performance.
- Custom Reporting: We create custom reports that highlight the most important metrics for your business. These reports provide clear and actionable insights, allowing you to quickly understand how your website is performing and where improvements are needed.
- Goal Tracking: We set up goal tracking to measure the success of specific actions on your site, such as form submissions, product purchases, and newsletter sign-ups. By understanding which actions drive conversions, you can refine your strategy to focus on the most effective tactics.
5. Enhanced Security
In an era where cyber threats are rampant, ensuring the security of your website is crucial. Older websites are often vulnerable to attacks due to outdated software and lack of proper security measures. Our website takeover service includes conducting thorough security audits to identify and address vulnerabilities. We implement SSL certificates to encrypt data and enhance trustworthiness. Regular updates and maintenance ensure your website remains secure against evolving threats. By enhancing your website's security, we protect your business and build trust with your customers. You never want to be the company that got hacked, it can destroy your company and reputation.
- Security Audits: We perform comprehensive security audits to identify vulnerabilities in your website's infrastructure. This includes checking for outdated software, weak passwords, and potential points of entry for cyberattacks. By identifying and addressing these issues, we significantly reduce the risk of a security breach.
- SSL Certificates: Implementing SSL certificates is essential for encrypting data transmitted between your website and its users. This not only protects sensitive information but also boosts your search engine rankings, as Google prioritizes secure sites.
- Regular Updates and Maintenance: Keeping your website software up-to-date is crucial for security. We regularly update your content management system (CMS), plugins, and other software to ensure they include the latest security patches and features.
1. Stay Competitive
In today's competitive market, having an outdated website can put you at a significant disadvantage. A website takeover ensures your site meets modern standards and provides a competitive edge. By offering a superior user experience and better functionality, you can stand out from your competitors and attract more customers.
- Modern Design Trends: Staying current with design trends makes your website look fresh and appealing to visitors. We incorporate the latest design practices to ensure your site looks modern and professional.
- Advanced Features: Integrating advanced features like chatbots, interactive elements, and personalized content can set your website apart from competitors. These features enhance user engagement and provide a more dynamic experience.
- Industry-Specific Solutions: We tailor our approach to fit the unique needs of your industry. Whether you’re a law practice, healthcare, HVAC, Pest Control or in finance, we implement industry-specific solutions that address your audience's specific needs and expectations.
2. Adapt to Changing Technologies
Technology is constantly evolving, and what worked a few years ago might not be effective today. A website takeover ensures your site is built using the latest technologies and best practices, making it future-proof. By staying up-to-date with technological advancements, you can ensure your website remains relevant and effective in achieving your business goals.
- Scalability and Flexibility: Modern technologies provide the scalability and flexibility needed to grow your website as your business expands. We use cutting-edge frameworks and platforms that can easily adapt to increased traffic and new functionalities.
- Improved Performance: New technologies often bring performance improvements. By leveraging the latest tools and practices, we ensure your website runs faster and more efficiently, providing a better experience for your users.
- Integration Capabilities: Modern websites need to integrate with various third-party tools and platforms, such as CRM systems, email marketing tools, and social media. We ensure your website can seamlessly connect with these tools, streamlining your operations and improving efficiency.
3. Improve Customer Engagement
A modern, well-designed website is more likely to engage visitors and keep them coming back. By improving user experience and providing valuable content, a website takeover helps build stronger relationships with your current and potential clients. Engaged customers are more likely to become loyal advocates for your brand, driving long-term business success.
- Interactive Features: Adding interactive elements like quizzes, polls, and live chats can significantly enhance user engagement. These features make your website more interactive and enjoyable, encouraging users to spend more time on your site.
- Personalized Content: Personalization is key to engaging your audience. We use data-driven insights to deliver personalized content and recommendations, making your users feel valued and understood.
- Community Building: Building a sense of community around your brand can lead to higher engagement. We implement features like forums, comment sections, and social media integrations to foster interaction and build a loyal community of users.
4. Maximize Marketing Efforts
A website that is optimized for search engines and conversions enhances the effectiveness of your marketing campaigns. Whether you're investing in SEO, PPC, or social media marketing, a well-optimized website ensures you get the most out of your efforts. By driving more traffic and conversions, you can achieve a higher return on investment from your marketing activities.
- SEO and PPC Synergy: A well-optimized website improves the performance of both SEO and PPC campaigns. Higher organic rankings can lower your cost-per-click in PPC campaigns, while optimized landing pages increase conversion rates from paid traffic.
- Content Marketing: A robust content marketing strategy is essential for attracting and retaining visitors. We create and optimize content that aligns with your marketing goals, driving traffic and engagement.
- Social Media Integration: Integrating social media with your website allows you to leverage your social presence to drive traffic and engagement. Features like social sharing buttons and embedded feeds keep your audience connected and engaged.
5. Achieve Business Goals
Ultimately, the goal of a website takeover is to align your online presence with your business objectives. Whether you're looking to increase sales, generate leads, or build brand awareness, a revamped website helps you achieve your goals more effectively. By ensuring your website supports your business strategy, we help you drive growth and success.
- Sales and Lead Generation: A website optimized for conversions is crucial for driving sales and generating leads. We implement strategies that streamline the user journey, making it easy for visitors to take desired actions. We have been extremely successful at this in particular.
- Brand Awareness: Your website is a key component of your brand identity. We ensure that your site effectively communicates your brand message and values, helping you build a strong online presence.
- Customer Retention: Keeping your existing customers engaged is as important as acquiring new ones. We design features and content that keeps your audience coming back, fostering loyalty and long-term success. Current clients are much cheaper than acquiring new clients, this should be an important part of your overall marketing plan.
1. Outdated Codebase
Many older websites are built on outdated codebases that are inefficient, insecure, and difficult to maintain. When we review your website, we identify these issues and recode your site using modern languages and frameworks. This enhances performance, security, and maintainability, ensuring your website runs smoothly and efficiently.
- Modern Programming Languages: We use modern programming languages and frameworks that offer better performance, security, and scalability. Technologies like HTML5, CSS3, and JavaScript frameworks provide a robust foundation for your website.
- Clean Code: Writing clean, well-structured code is essential for maintainability and performance. Our team ensures that your website’s codebase is organized and optimized, making it easier to update and extend. This makes it easier for the search engines to understand what your website is all about.
- Future-Proofing: By using up-to-date technologies, we ensure your website can adapt to future changes and advancements. This future-proofing approach saves you time and money on future updates and overhauls.
2. Non-Responsive Design
With the increasing use of mobile devices, having a responsive website is essential. Non-responsive designs can lead to a poor user experience and high bounce rates. Our website takeover ensures your site is fully responsive, providing a consistent experience across all devices and screen sizes. This not only improves user satisfaction but also boosts your search engine rankings. We hope it already is, but if not it is costing you significantly by not having it.
3. Poor SEO Performance
Technical issues such as slow load times, broken links, and missing tags can hinder your SEO performance. When we take over your website, we address these issues comprehensively. By improving your site's speed, fixing broken links, and optimizing tags and content we enhance your SEO performance, making it easier for potential customers to find you online.
- Page Speed Optimization: Slow load times can negatively impact your SEO rankings and user experience. We optimize your website’s performance by compressing images, minifying CSS and JavaScript, and implementing caching strategies.
- Fixing Broken Links: Broken links can harm your SEO and frustrate users. We conduct thorough link audits and fix any broken links to ensure a smooth user experience and improve your site’s crawlability.
4. Inefficient Architecture
An inefficient website architecture can lead to slow load times and poor user experience. During a website takeover, we recode your site with a clean, efficient architecture. This not only improves performance and scalability but also makes it easier for search engines to crawl and index your site, boosting your SEO efforts.
- Site Structure Optimization: A well-organized site structure improves navigation and user experience. We create a logical and hierarchical structure that makes it easy for users to find information and for search engines to index your site.
- Internal Linking: Effective internal linking helps distribute link equity across your site and improves SEO. We strategically link related pages to enhance user experience and improve your site's search engine rankings.
- Scalable Architecture: We design your website’s architecture to be scalable, allowing it to grow and adapt as your business expands. This ensures that your site can handle increased traffic and additional content without compromising performance.
5. Inadequate Security
Older websites are often vulnerable to security threats due to outdated software and lack of proper security measures. Our website takeover includes implementing robust security protocols to protect against cyber threats. We ensure your website is equipped with the latest security features, providing peace of mind for you and your customers.
- Robust Security Measures: We implement comprehensive security measures, including firewalls, anti-malware protection, and intrusion detection systems, to safeguard your website from cyber threats.
- Data Encryption: Encrypting data is crucial for protecting sensitive information. We implement SSL certificates and other encryption methods to ensure data transmitted between your website and users is secure.
- Regular Security Audits: Continuous monitoring and regular security audits help identify and address potential vulnerabilities. We keep your website updated with the latest security patches and practices to prevent cyberattacks.
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