In short, all the non web related advertising you do. When you hear offline marketing most people immediately remember the days of phone book advertising, paying a few thousand dollars a month for a full page color ad. Offline Advertising though can be a valuable asset to your overall marketing plan, and you can combine it with your online marketing in order to maximize your exposure and also brand awareness.
First, let’s define offline marketing from our viewpoint – we consider this as things like billboard advertising, television, radio, magazines, targeted mailings and also sponsorships of local events. There are some very cheap advertising methods that you can use to get great exposure for your practice that will increase your overall brand and your revenue. However, it is important you remain smart about your options and track everything. Tracking is critical for all marketing and important you prioritize it.
Generally, if done properly offline advertising can be extremely effective, especially when you are able to brand it with your online image and online advertising efforts. We have seen billboard campaigns create such brand awareness that the search term, for the phrase on the billboard increased 4,000 % in a matter of three weeks.
Radio, if done properly and you come across as likeable (radio is not for everyone and we will be very upfront with you about that), can also heavily increase your brand and people calling your office. However, there are certain methods with radio advertising that you need to avoid – because they cost big bucks and lead to very few actual clients.
Sponsorships of local events are extremely cost effective and yield a very high return on investment. You can read in more detail about all of these below in the sections under offline advertising.
SayWhat Consulting can assist you in finding the right mediums for your particular practice, along with negotiating contracts, prices etc. The benefit is we get you the best deal possible with the most exposure. When companies hear from us, they know we mean business and are very serious inquiries.
It is important also to have all of your marketing efforts have a unified message so that when people see your website, your social media and your offline advertising they are familiar with your message and your company – it is important to stick with your brand and we are experts at that. Contact us today to learn more.
SPECIALS, FREE MARKETING IDEAS, INDUSTRY TRENDS AND MORE