Hiring a public relations professional may also be an avenue you want to consider. Every single market is different and the best advice we can give you is to hire someone in your specific market – that has developed years of relationships with the media and other brands. The main purpose for using a public relations specialist is to keep your brand image intact, and increase your overall brand identity. You can do this through being featured on local news, sponsoring events that are popular in your area, holding open houses, having ‘eat and learn’ sessions along with numerous other community ideas.
The relationships that public relations specialists have developed over the years gives them unique abilities to get behind doors others simply cannot – IF you hire the right person. As an example, some local news television programs run stories on certain subjects and are always looking for professionals that they can get a quote from, or an interview with. You are a leader in your field, but you competition a few blocks away with half the experience is the one they are interviewing. There is a reason for that and it is likely because their PR person has that connection.
SayWhat Consulting can assist you in finding that professional, if we don’t already know of one in your specific area. The exposure you can get from good public relations professional is immense – both from a brand awareness viewpoint but also from the ability to increase the amount of clients you see. The benefits from good public relations professional also will help your digital marketing and off line advertising as well because of the overall brand awareness, increase in positive reviews and posts on social media. This typically will also increase the amount of reputable companies linking to your website which is a big factor in SEO. Another huge benefit is that you can use the video segments featuring you which establish you as the expert in the area on all platforms. When potential clients see it on television when they are watching the local news and then run across your website they are extremely likely to contact you.
The other benefit of having a good public relations professional is that they have a true pulse on your community, and can guide you and your marketing agency in directions only a local PR person would know. For example, they usually will know of great events you can help sponsor, or events where they need an expert in your field to speak. They can also assist you with having semiannual open houses at your business for both past, current and potential clients. There is no better testimony that an actual client, bragging about your expertise at your event.
SayWhat Consulting can find you that public relations professional and we have established relationships with many across the United States. It is important that the one you choose is a good fit for you – meaning after your first conversation with them you have a good vibe and good gut feeling. It is important that you have that type of relationship along with the ability to clearly express your thoughts on their performance, both good and bad. We will assist you with that portion as well of course. Contact us today to learn more!
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